Riskified, a leader in e-commerce fraud and risk intelligence, has launched Adaptive Checkout, a cutting-edge solution that reduces fraud while increasing conversion rates. By using AI-driven decision-making, Adaptive Checkout ensures more legitimate transactions are approved, preventing revenue loss due to false declines.

The Challenges of Traditional Fraud Prevention

• Rigid Approve/Reject Systems: Traditional fraud models rely on static rules, leading to false rejections of legitimate customers.
• Lost Sales & Customer Frustration: Overly cautious fraud prevention can result in unnecessary declines, impacting revenue and brand trust.
• Sophisticated Fraud Tactics: Fraudsters continuously evolve, making it harder for merchants to balance security and customer experience.

How Adaptive Checkout Works

• AI-Driven Risk Assessment: Uses millions of data touchpoints from Riskified’s global merchant network to evaluate an order’s risk profile.
• Dynamic Checkout Customization: Instead of blanket approvals or rejections, Adaptive Checkout adjusts the checkout process based on transaction risk.
• Selective Security Measures: High-risk transactions may require additional identity verification (e.g., CVV, OTP, 3DS) while low-risk transactions proceed seamlessly.
• Seamless Fraud Prevention Integration: Blocks obvious fraud before issuer authorization checks and enhances order data transmission to partnering issuers for better approval rates.

Industry Impact & Merchant Success

• Eid Gul, CEO & Co-Founder, Riskified:
  "Merchants struggle with false declines and fraud risk. Adaptive Checkout optimizes conversions by using AI to assess risk in real-time."
• TickPick’s Success Story:
  • Partnered with Riskified to improve fraud detection and approval rates.
  • Authorized an additional $3 million in revenue by preventing unnecessary declines.
  • Jack Slingland, SVP of Operations, TickPick:
    "Riskified helps us enhance customer experience, reduce fraud costs, and drive long-term growth."

Benefits of Adaptive Checkout for Merchants

• Higher Approval Rates: More legitimate transactions are approved, leading to increased revenue.
• Reduced False Declines: AI ensures fewer frustrating rejections for real customers.
• Better Fraud Prevention: Sophisticated fraudsters are identified and blocked before completing a transaction.
• Improved Customer Experience: A frictionless checkout for low-risk customers results in higher retention rates.

With Adaptive Checkout, Riskified empowers e-commerce merchants to confidently approve more transactions, protect against fraud, and enhance customer trust. This AI-powered fraud prevention approach is revolutionizing online commerce, ensuring better authorization rates, higher conversions, and sustainable growth.