Leverage Lab and AUDIENCES Announce Strategic Alliance to Transform Audience Activation and Monetization 

Today, Leverage Lab and AUDIENCES have announced a groundbreaking partnership, revolutionizing audience data infrastructure and monetization for the media industry.

1. The Partnership's Significance:
   - Combines Leverage Lab's audience data infrastructure with AUDIENCES's first-party data solution.
   - Empowers media organizations to activate and monetize first-party data effectively.

2. Visionary Leadership:
   - AnnMarie Wills and Rob McLaughlin share their vision for the alliance.
   - Focus on modern audience activation in compliance with global privacy standards.

3. First-Party Data Activation:
   - Leveraging customer data for revenue growth and advertising efficiency.
   - Addressing the shift beyond third-party cookies with innovative solutions.

4. Secure Data Utilization:
   - Ensuring privacy compliance and encryption of personally identifiable information (PII).
   - Consent preservation across platforms, maintaining data integrity.

5. Geographic Synergies:
   - Expanding market opportunities across the United States, UK, and Europe.
   - Adapting to different regulatory landscapes and enhancing audience monetization.

The partnership between Leverage Lab and AUDIENCES signifies a transformative shift in audience monetization, offering publishers and brands unparalleled support in leveraging first-party data securely and effectively.

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