RevContent, a premier native advertising platform, has been selected as a preferred native advertising partner for the Local Media Consortium (LMC), which supports over 5,000 local media outlets across the U.S., Canada, and Puerto Rico. This partnership aims to provide consistent revenue through RevContent's innovative web, mobile app, and email newsletter monetization products.

Strengthening Local Media Revenue

1. Supporting Local Publishers

   • RevContent's suite of monetization products will offer stable revenue streams for LMC members.
   • Focuses on delivering economic value through strategic partnerships with local media outlets.

2. Expanding Presence in Local Media

   • The partnership will help both RevContent and LMC to enhance their presence in the local media space.
   • Drives new revenue opportunities and increases user engagement for local publishers.

Unique Approach to Native Advertising

1. First-Party Advertiser Marketplace

   • RevContent minimizes exposure to the volatile programmatic ecosystem.
   • Provides a superior implementation with fast technology and improved user experience compared to alternatives.

2. Revenue Lift for Publishers

   • Publishers experience a significant revenue increase across their programmatic stack when using RevContent.
   • Enhanced performance and better user engagement through personalized content recommendations.

Existing Partnerships and Track Record

1. Partnerships with Top Media Companies

   • RevContent has partnerships with major media companies like Hearst, MediaNews Group, Tribune Publishing, and more.
   • This extensive network showcases RevContent’s capability to drive meaningful revenue for news publishers.

2. Commitment to Local Media Ecosystem

   • RevContent has a strong focus on supporting the local news ecosystem.
   • Their platform's high-quality publisher websites and engaged user base translate to strong revenue performance.

Leadership Statements

1. LMC’s Perspective

   • Fran Wills, CEO of LMC, highlights RevContent's commitment to local media and its track record of driving significant revenue.
   • Emphasizes the importance of flexible and consistent revenue partners for LMC members.

2. RevContent’s Perspective

   • Richard Marques, CEO of RevContent, expresses excitement about deepening partnerships with LMC members.
   • Stresses the mutual benefits for advertisers and publishers through high-quality engagements.

RevContent's partnership with the Local Media Consortium marks a significant step in supporting local media outlets with reliable revenue streams and enhanced user engagement. By leveraging their unique approach to native advertising, RevContent continues to drive value and performance in the local media space.