Retail Media IQ, one of Europe’s most promising media start-ups, is preparing for a seven-figure seed funding round with the strategic addition of Philip Carls, former head of pricing at Walmart and Amazon EU, to its Board of Directors. The company is leveraging Carls’ deep expertise to accelerate growth and expand its AI-enhanced retail media solutions, helping mid-sized retailers maximize return on ad spend (ROAS) in an evolving digital advertising landscape.

1. Philip Carls Joins Retail Media IQ Board

• Former Walmart and Amazon EU pricing leader with proven expertise in retail and e-commerce strategy.

• At Walmart, designed pricing strategies that contributed to its position as the largest U.S. grocer.

• At Amazon, led the largest profit initiative in 2022.

• Holds degrees from Northwestern University and University of Michigan in economics and data science.

2. Retail Media Industry Growth and Opportunity

• U.S. retail media projected to reach $130 billion within three years.

• Expected to account for 25% of all U.S. advertising spend.

• Increasing advertiser interest due to measurability and direct connection to retail sales.

• Shift of top-funnel ad dollars from social media platforms due to privacy restrictions by Apple and Google.

3. Retail Media IQ’s Proven Impact and Business Model

• Early $200k family and friends funding validated product efficacy.

• Clients see incremental ROAS improvements averaging 100-200%.

• Charges commission only on incremental revenue for first six months, aligning incentives.

• Gained strong client trust and market traction with AI-enhanced retail media optimization.

4. Growth Strategy and Market Focus

• Plans to onboard additional retail media outlets to broaden reach.

• Focus on expanding sales and marketing efforts in Europe and the U.S.

• Targets retailers with total sales under $50 million who often face competitive disadvantages.

• Provides a scientific, AI-driven approach to optimize advertising spend and maximize ROAS.

With the addition of Philip Carls to its Board and a planned significant seed funding round, Retail Media IQ is poised to accelerate its growth as a leading player in the retail media space. By combining AI-driven technology with expert industry insights, the company is uniquely positioned to help mid-sized retailers compete effectively and achieve superior returns on ad spend in an increasingly complex advertising environment.