Reshift Media, a leading force in digital marketing for franchise brands, has teamed up with Gracie Barra to launch the martial arts organization’s new global website. The collaboration blends franchise marketing expertise with Gracie Barra’s mission to make Brazilian Jiu-Jitsu accessible worldwide.

A Global Hub for Jiu-Jitsu Enthusiasts

Gracie Barra, one of the most recognized names in Jiu-Jitsu, operates over 1,000 schools across North America, Oceania, and South America. Its new website serves as a dynamic global hub, enabling users to discover nearby academies, explore class options, and book training sessions directly online. The streamlined design focuses on accessibility, offering a frictionless experience that connects practitioners with their local communities.

“Gracie Barra is a world-class brand with a powerful community and global reach,” said Steve Buors, co-founder and CEO of Reshift Media. “Their mission is to bring Brazilian Jiu-Jitsu to people everywhere, and this new website delivers on that promise.”

Elevating the Franchise Marketing Experience

Reshift Media’s reputation as a top digital marketing firm for franchises made it the natural choice for Gracie Barra’s digital transformation. The agency has been featured in Entrepreneur Magazine’s list of Top Franchise Suppliers for three consecutive years—a testament to its ability to merge creativity, technology, and strategy.

The firm’s growing list of accolades includes two 2025 Stevie® Awards: a silver for Company of the Year – Advertising, Marketing and PR, and a gold for Marketing Disruptor of the Year. Reshift also played a key role in launching World Franchise Day and redesigning the World Franchise Council website, further cementing its leadership in the franchise marketing landscape.

Driving Growth Through Digital Innovation

“Our claim to fame is how we empower franchise systems through innovative digital strategies,” Buors explained. “Partnering with a respected global brand like Gracie Barra underscores our commitment to excellence and our mission to champion the franchise marketing space.”

The collaboration between Reshift Media and Gracie Barra showcases how strategic digital innovation can unite global communities while advancing brand presence. In an increasingly competitive market, this partnership sets a new benchmark for how digital experiences can amplify brand impact and customer engagement worldwide.

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