RepTrak, the global leader in reputation intelligence, has secured a majority recapitalization by Periscope Equity, a Chicago-based private equity firm. This strategic acquisition marks a pivotal moment in RepTrak’s history, positioning the company for accelerated growth and innovation in the reputation intelligence space.

Key Details of the Acquisition

1. Enhanced Focus on Innovation
The partnership with Periscope Equity will enable RepTrak to advance its innovation strategy, with a focus on:

• Expanding data visualization to enhance the user experience on the platform.
• Leveraging AI to improve platform functionality and enhance advisory services.

2. Strengthening Client Relationships

• Expanding strategic partnerships and deepening client relationships to drive more value.
• Broadening core offerings to reach a wider executive audience.

3. Scaling Global Impact

• Scaling multi-country programs to ensure greater impact across diverse markets.
• Delivering industry-focused solutions tailored to the needs of various stakeholders.

4. Advancing Tech-Enabled Solutions
RepTrak is poised to utilize tech-enabled solutions to deliver greater insights, enabling businesses to more effectively manage and measure corporate reputation in real-time.

CEO Insights
Mark Sonders, CEO of RepTrak, expressed excitement over the partnership:

“This partnership with Periscope represents an exciting milestone for us. With their support, we're well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients. This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”

The recapitalization by Periscope Equity marks a new chapter for RepTrak, enabling the company to scale its global operations, expand its AI-driven solutions, and enhance its position as a leader in reputation intelligence. With a stronger focus on innovation and client-centric solutions, RepTrak is set to continue its market leadership.