Reply Presents "AI Live Posting", a Solution That Revolutionises the Creation of Content for Social Media Teams through Generative Artificial Intelligence | Martech Edge | Best News on Marketing and Technology
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Reply Presents "AI Live Posting", a Solution That Revolutionises the Creation of Content for Social Media Teams through Generative Artificial Intelligence

Reply Presents "AI Live Posting", a Solution That Revolutionises the Creation of Content for Social Media Teams through Generative Artificial Intelligence

Business Wire

Published on : Jan 24, 2024

Developed by TamTamy Reply, the Reply group company specialising in the design and development of digital communities, AI Live Posting utilises generative artificial intelligence and automation to support the creative and editorial activities of Social Media Teams, giving them a new approach to content creation and empowering them to promote events in real-time with increased user engagement on social media platforms.

AI Live Posting shines in live event scenarios, where it captures real-time speeches and instantly transforms them into engaging posts. Leveraging artificial intelligence, speeches are transcribed, analysed, and converted into captivating posts, akin to tweets, enriched with creative visuals ready to be shared across various social or mobile platforms. The solution offers flexibility in customising the tone of the text and the style of the generated images, making it suitable for various types of events such as conferences, product launches, and sports events.

With AI Live Posting, Social Media teams can benefit from a solution that enhances their creativity, generating unique and engaging content tailored to their target audience, while also improving productivity. Thanks to the integrated artificial intelligence engine, utilising OpenAI and Stable Diffusion technologies, it is possible to automatically create and publish new textual and visual content in real-time, reducing the need for manual extraction and reworking of information. Manual intervention, required for content review through a dedicated dashboard and post-moderation on channels, ensures consistency with the brand identity, preserving greater speed in content creation and publication.

AI Live Posting can be used as a standalone solution or in combination with TamTamy, Reply's proprietary Digital Workplace and Enterprise Social Network platform.