Redbrick, a tech company known for building and acquiring high-growth digital businesses, has acquired Quartz, a pioneering digital news publisher, and The Inventory, a consumer product media company, from G/O Media. This strategic move underscores Redbrick’s intent to reshape the future of media by integrating innovative business models and AI-powered personalization.

The financial terms were not disclosed, but the acquisition is already being hailed as a forward-looking play in a time when traditional media models are being disrupted by emerging technologies and shifting consumer expectations.

Quartz Joins a Tech-Forward Media Ecosystem

The addition of Quartz brings renewed momentum to Redbrick’s media division. Known for its global business journalism and innovative digital experiences, Quartz now becomes a foundational piece in Redbrick’s evolving media strategy.

This acquisition is part of Redbrick’s broader plan to create a future-ready media portfolio that:

• Prioritizes direct audience relationships

• Enables personalized content delivery across channels

• Builds a sustainable, advertiser-friendly ecosystem

Tobyn Sowden, CEO of Redbrick, emphasized the importance of innovation:

“The only way to survive and thrive is by embracing the advancements in innovation to connect and engage with audiences.”

Media Reinvention: Redbrick’s Strategic Approach

Redbrick’s interest in Quartz and The Inventory reflects its commitment to reinvention in digital publishing. The company has already made notable strides in media innovation with the launch of Digital Entrepreneur, an interactive magazine that debuted in 2024 to help entrepreneurs thrive in the new economy.

Key aspects of Redbrick’s media strategy include:

• Audience-first engagement: Building loyal, direct relationships with readers.

• Multi-platform delivery: Ensuring presence across devices, apps, and digital channels.

• AI-powered experiences: Enabling intelligent personalization and content recommendations.

• Smarter monetization: Offering non-intrusive, high-performance ad formats.

Unlocking New Value Through Integration with Paved

Quartz will immediately benefit from another of Redbrick’s recent acquisitions: Paved, a newsletter advertising platform. With Paved’s premium ad marketplace, Quartz can now tap into a high-value roster of advertisers including Uber, DoorDash, and Salesforce.

Benefits of Integration:

• Access to Paved’s 1 million+ opt-in subscribers

• Streamlined newsletter monetization

• Better alignment between premium content and premium advertising

This enhances Quartz’s existing newsletter strategy and creates additional revenue pathways in a challenging media landscape.

A Strong Editorial Legacy Meets a New Chapter

Quartz has built a decade-long legacy of delivering insightful, global business news. Its editorial leadership sees this transition as a major opportunity.

“Today marks a new chapter for Quartz,” said Dan Hirschhorn, Editor-in-Chief. “The way we connect with audiences is evolving, and Redbrick is the right partner to help us lead this transformation.”

Under Redbrick’s leadership, Quartz will retain its editorial voice while benefiting from deeper integrations in a tech-first ecosystem.

The Broader Redbrick Portfolio: A Media & Tech Powerhouse

With this acquisition, Quartz becomes part of a powerful lineup of Redbrick companies designed to empower creators, marketers, and media professionals:

• Animoto – Video production made simple for businesses and creators.

• Delivra – Scalable email and SMS marketing for personalized outreach.

• Duplex – AI-driven news syndication and content discovery.

• Leadpages – Conversion tools and landing pages for sales enablement.

• Paved – Newsletter advertising platform.

• Shift – A productivity-focused “power browser” for modern professionals.

This portfolio gives Redbrick the operational backbone to support next-gen media ventures while remaining rooted in personalization, sustainability, and high performance.

Reimagining Media for the AI Age

Redbrick’s acquisition of Quartz and The Inventory is more than just a portfolio expansion — it’s a strategic move to redefine digital publishing in the age of AI, data, and personalization. As consumer habits evolve and technology reshapes engagement, Redbrick is positioning itself as a catalyst for innovation in the media world.

By aligning trusted editorial voices like Quartz with powerful advertising and personalization tools, Redbrick is building a future where media is smarter, more direct, and more sustainable.