Recurly, the leading subscription growth platform, today unveiled its Fall Release, bringing AI-powered insights and tools designed to help brands grow, retain, and scale subscribers in the expanding subscription economy. Central to the update is Recurly Compass, an agentic AI subscription strategist that transforms complex subscriber data into actionable growth strategies.

With consumer demand for flexibility, speed, and value on the rise, Recurly positions itself as the industry’s first full subscription growth engine, providing brands with the intelligence and capabilities to drive revenue and maximize subscriber lifetime value.

AI That Executes, Not Just Advises

Recurly Compass is powered by over 15 years of proprietary subscription data. Beyond dashboards, it helps brands anticipate subscriber behavior, identify revenue opportunities, and execute growth strategies in real time.

The Compass Assistant acts as a decision engine that generates API snippets, adjusts pricing, triggers retention flows, and detects anomalies like payment fraud—all via natural language commands. Its AI-driven insights allow teams to act faster and reduce involuntary churn before it impacts revenue.

"Product innovation is about breaking barriers to growth," said Priya Lakshminarayanan, Chief Product Officer at Recurly. "Recurly Compass transforms billions of data points into personalized, prescriptive intelligence."

Retention Strategies That Deliver

The release includes tools to retain subscribers long-term with tailored cancellation flows, tiered discounts, and the new custom “Build-a-Box” feature for eCommerce merchants. These solutions unify subscriber engagement, eliminating silos and maximizing monetization across the customer lifecycle.

Retention-focused capabilities now allow businesses to win back at-risk subscribers and engage them proactively, ensuring sustainable growth while reducing churn-related losses.

Global Payments Made Simple

Expanding internationally is easier with Recurly’s updated payment ecosystem. The platform now supports over 140 payment methods and local gateways, including Pix, MercadoPago, SEPA, ACH, and new options like Fiserv CommerceHub and Adyen Web Components.

This global flexibility enables businesses to process payments seamlessly, acquire subscribers worldwide, and recover more revenue, no matter the market.

"This release isn’t about more features—it’s about outcomes," said Lina Tonk, Chief Marketing Officer at Recurly. "We help brands retain subscribers, expand globally, and drive measurable growth at scale."

Driving the Next Era of Subscription Growth

Recurly’s Fall Release positions brands to capitalize on the booming subscription economy with tools that combine AI-driven insights, seamless execution, and global payment infrastructure. By unifying data and empowering teams to act in real time, Recurly enables businesses to move faster, optimize revenue, and stay ahead of the competition.

With Recurly Compass as a co-pilot, subscription businesses can transform complex data into actionable strategies, turning every stage of the subscriber journey into a growth opportunity.

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