Recurly, a subscription management and billing platform, has appointed Suzin Wold as Chief Marketing Officer. Wold brings more than 25 years of experience scaling high-growth technology companies and will oversee the company’s global marketing strategy, brand positioning, and go-to-market execution.

Driving Predictable Growth

Wold is recognized for building data-driven marketing organizations that align brand, demand generation, and product strategy to deliver consistent revenue growth. Her experience spans both B2C and B2B environments, with a focus on applying customer insights to strengthen market positioning and accelerate expansion.

“Suzin is a transformational leader who combines strategic vision with operational excellence,” said Joe Rohrlich, CEO of Recurly. “Her unique experience makes her the ideal partner to lead our marketing efforts as we help brands master the growth opportunities of the subscription economy.”

Track Record of Category Leadership

Wold previously co-founded Blackhawk Network, where she helped pioneer the modern retail gift card category, reshaping consumer purchasing behavior and driving large-scale adoption.

She has also held senior leadership roles at:

• Rithum

• Bazaarvoice

• Sama

Across these organizations, she focused on scaling high-performing teams and strengthening alignment between marketing, sales, and product functions.

Strengthening Subscription Leadership

“Recurly is at the forefront of the subscription revolution, providing the essential infrastructure that allows brands to grow and scale,” said Wold. “I am thrilled to join this talented team and focus on building a world-class marketing engine that empowers our customers to deliver incredible subscriber experiences.”

The appointment reflects Recurly’s continued investment in executive leadership as it aims to reinforce its position as an enterprise standard for subscription growth in an increasingly competitive market.

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