Raspberry AI, a leading generative AI platform for fashion creatives, has announced the launch of three new AI-powered tools designed to enhance marketing and merchandising workflows. These innovations help fashion brands visualize, iterate, and test campaigns, product assortments, and e-commerce content—accelerating time to market while cutting costs and improving sustainability.

With brands increasingly looking for AI-driven solutions to streamline content creation and enhance creative collaboration, Raspberry AI’s latest features eliminate traditional roadblocks such as costly photoshoots, limited design flexibility, and lengthy content production cycles.

Features of Raspberry AI’s New Tools

1. On-Body Visualization: AI-Powered Virtual Try-On

• Allows creative teams to style garments on AI-generated models for lookbooks and e-commerce pages.

• Generates photorealistic visuals showing how clothing fits and drapes on real bodies.

• Enables faster and more cost-effective product visualization without physical samples or live models.

2. 3D Avatar to Photorealism: Realistic Model Rendering

• Converts 3D avatars into hyper-realistic human models in one click.

• Helps brands create high-quality marketing visuals with precise poses, fits, and attitudes.

• Facilitates seamless integration of 3D designs into marketing campaigns, billboards, and e-commerce platforms.

3. Background Generator: AI-Powered Scene Customization

• Allows teams to swap backgrounds in studio photos to any imagined setting.

• Eliminates the need for on-location photoshoots, reducing costs and carbon footprints.

• Empowers brands to create geo-targeted marketing assets based on customer locations.

Industry Impact & Executive Insights

Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, emphasized the transformative effect of Raspberry AI’s tools:

“These new features are game-changers for marketing and merchandising teams, saving hundreds of hours while fostering seamless collaboration.”

Cheryl Liu, CEO and Founder of Raspberry AI, highlighted the innovation:

“For the first time ever, brands can market styles the same day they’re created, eliminating costly photoshoots while delivering hyper-realistic, AI-driven visuals.”

AI-Driven Fashion Innovation

Raspberry AI’s end-to-end platform integrates trend forecasting, AI-powered design, and automated content generation, making it a critical tool for apparel, footwear, and accessories brands. Leading industry players such as KnitWell Group, Deckers Brands, and Kellwood are leveraging Raspberry AI to accelerate workflows, reduce costs, and enhance creative output.

With algorithms tailored to fashion industry needs, Raspberry AI enables designers and marketers to generate and refine photorealistic images from simple text prompts—ushering in a new era of AI-powered fashion creativity and efficiency.