Proprietary Mindset Targeting Across Raptive's 5,200 Creator Sites Delivers Superior Engagement and Brand Performance.

Raptive, the creator media company, has announced the launch of Raptive Intelligence, a suite of groundbreaking data and targeting solutions designed for advertisers. At the forefront of this innovative suite is Mindset Targeting, an AI-powered tool that predicts emotional responses to enable more relevant and attention-grabbing in-context ad targeting. This advancement is set to enhance campaign performance across Raptive's extensive network of 5,200 premium sites, reaching 191 million monthly visitors.

Key Features of Raptive Intelligence

Raptive Intelligence combines advanced AI capabilities with a deep understanding of consumer behavior to drive smarter, high-performing campaigns. Key features include:

1. Mindset Targeting (Powered by AI)

   • Moves beyond traditional demographics to create meaningful segments.
   • Tailors ads to resonate with specific consumer mindsets, enhancing engagement.

2. Contextual Targeting

   • Utilizes rich data for precision targeting across 38 content verticals.
   • Ensures ads are placed in relevant contexts for greater impact.

3. Audience Targeting

   • Analyzes audience behavior across Raptive's extensive creator sites.
   • Offers insights into consumer interests and values.

Insights from Leadership

"Advertisers come to Raptive to reach consumers where they are most engaged and access the authentic connections creators have with their audiences," said Marla Newman, EVP of Sales at Raptive. "By combining AI with our expansive network of 5,200 creators, Raptive Intelligence makes advertisers' investments work harder. With Raptive Intelligence, brands can strategically place ads when consumers are most likely to respond, optimizing outcomes and achieving outstanding results."

The Impact of Mindset Targeting

Initial tests have shown that Mindset Targeting exceeds benchmarks in driving brand consideration, brand favorability, and ad recall. A current campaign for the All-New Toyota Camry employs Mindset Targeting to identify and engage four distinct mindsets within Toyota's custom target audience. This approach aims to boost website engagement and reinforce the perception of the Camry as a joy-inducing sedan that enhances the driving experience. The campaign is currently pacing at twice the established action benchmarks, successfully increasing perceptions of the Camry as a vehicle that elevates users' moods.

Commitment to Privacy and Future-Readiness

Raptive’s pioneering approach to user privacy and cookieless technologies supports Raptive Intelligence through a robust data and technology infrastructure. The company’s unparalleled ID graph maximizes campaign performance, while partnerships with leading solutions providers enhance targeting and attribution capabilities. Raptive’s investments in Privacy Sandbox technology and other cookieless solutions position Raptive Intelligence for long-term success.