Critchlow will oversee strategies to drive sustainable traffic growth across traffic sources, including search, social and syndication.

Raptive, a leading creator media company, has announced the appointment of Tom Critchlow as Executive Vice President of Audience Growth. This strategic hire aims to bolster resources and support for creators within Raptive's network of over 5,200 creators.

1. Tom Critchlow’s New Role:

   • Critchlow will lead a new audience growth function.
   • His responsibilities include developing strategies to drive sustainable audience growth through search, social, and syndication channels.

2. Previous Achievements:

   • Critchlow co-founded and helped grow the SEO agency Distilled, which achieved significant success with hundreds of clients and multiple offices.
   • He has held influential roles at Google and has extensive experience as an independent strategy consultant.
   • Critchlow founded the SEO MBA, an online platform that has educated over 800 SEO professionals.

3. Impact and Vision:

   • Marc McCollum, Chief Innovation Officer at Raptive, praised Critchlow’s expertise and passion.
   • Critchlow’s experience includes impactful projects and thought leadership in the SEO field.
   • He is committed to advocating for independent creators and enhancing their audience connections.

Tom Critchlow’s appointment as EVP of Audience Growth at Raptive represents a significant advancement in supporting and expanding creator growth. With his extensive background and commitment to the open web, Critchlow is set to drive impactful strategies for Raptive’s network of creators.