Rally® Recruitment Marketing today revealed the winners of the prestigious 2025 Rally® Awards™, recognizing outstanding achievements in Recruitment Marketing and Employer Branding worldwide. This year’s competition broke records with an unprecedented number of entries, highlighting the strategic role these disciplines play in today’s competitive talent market.

The Rally Awards celebrate professionals and teams transforming talent acquisition through data-driven storytelling, innovative strategies, and impactful employer branding that goes beyond recruitment to shape organizational culture and long-term success.

Highlights from the 2025 Rally Awards:

• Recruitment Marketing Rising Stars: Sherri Hamilton (Baylor Scott & White Health), Raven Hazlett (Eaton)

• Recruitment Marketer of the Year: Kristin Oravec (Eaton)

• Best Employer Brand Video: ATB Financial’s "More Than Work Campaign"

• Best Use of Employee Generated Content: ADT’s "Heroes Behind the Octagon"

• Best Recruitment Marketing Campaign (Large Team): AS Watson / Kruidvat’s "Apply with Your Bestie!"

• Best Agency Partner: exaqueo

• Best Technology Partner: Phenom

Lori Sylvia, Founder & CEO of Rally, emphasized:

"The professionals recognized this year are elevating employer brands through data and storytelling, connecting meaningfully with talent and driving measurable results that support business success."

Judging Panel and Criteria

A panel of 22 expert judges from across the industry evaluated submissions based on strategy, creativity, execution, and business impact. Many judges are past Rally Award winners, bringing deep expertise in employer branding, recruitment marketing analytics, and content strategy.

Rally® Recruitment Marketing

Rally® Recruitment Marketing is a global community and platform dedicated to advancing recruitment marketing and employer branding strategies that help organizations attract and engage top talent.