RAD Intel, an AI-powered audience insights platform, has launched new state-by-state functionality to help brands and agencies access hyper-relevant data and insights on influencers. This enables marketers to enhance their targeting for both macro and micro influencer campaigns, making them more effective and precise.

Key Features of RAD Intel's State-Level Functionality

• State-by-State Data Insights: RAD Intel provides marketers with detailed, localized audience insights on both macro and micro influencers, allowing for highly tailored and effective marketing strategies.
• AI-Driven Platform: Powered by a proprietary large language model (LLM), RAD Intel scrapes real-time data from social platforms such as Reddit, TikTok, and Instagram, helping brands stay up-to-date with audience trends.

Benefits for Marketers

• Early Trend Detection: Marketers can spot emerging trends early by accessing real-time insights at the state level, allowing them to adjust strategies accordingly.
• Tailored Localized Content: By leveraging state-specific insights, brands can create content that resonates deeply with local audiences, leading to increased engagement.
• Enhanced Influencer Strategies: The platform helps marketers refine both macro and micro influencer approaches to ensure that campaigns are highly relevant and timely.

Competitive Edge and Marketing Impact

• Increased Engagement and Conversions: With more precise targeting, brands can significantly improve user engagement and boost conversion rates.
• Adapting to Audience Preferences: RAD Intel's platform equips marketers with the tools to anticipate and adapt to rapidly changing audience preferences, ensuring that campaigns remain impactful.

Quote from RAD Intel Leadership

Jeremy Barnett, co-founder and CEO of RAD Intel, highlighted the importance of precision in today's marketing landscape. "Our proprietary LLM allows marketers to tap into live social media conversations and adjust messaging on the fly, ensuring campaigns resonate with the right audience at the right time."

Evolving Marketing Strategies

RAD Intel empowers brands to maintain a competitive edge in a fast-changing digital landscape by delivering real-time insights. The platform’s ability to optimize influencer strategies based on evolving audience preferences helps marketers stay ahead of the curve and maintain relevance.

RAD Intel's state-by-state functionality is a game-changer for marketers looking to enhance the precision and effectiveness of their influencer marketing campaigns. By providing localized, real-time insights, the platform ensures that brands can deliver the right message to the right audience, resulting in higher engagement and conversion rates.