Qvest, a leading consultant and systems integrator specializing in media-focused services, has announced a strategic collaboration with NVIDIA to advance AI adoption in the media and entertainment industry. Unveiled at IBC2024, this partnership leverages generative AI (GenAI) to unlock new opportunities for revenue generation, customer engagement, and operational efficiency within the media sector. By combining Qvest’s deep industry expertise with NVIDIA’s cutting-edge AI technology, the collaboration aims to empower media companies with advanced AI-driven solutions that address key business challenges and drive ROI.

• Qvest’s AI Alliance Expansion:

  • Qvest is expanding its alliance program in artificial intelligence to establish itself as a leader in AI for media businesses.
  • The company is fostering collaboration across industries and leveraging shared expertise to deliver tangible GenAI applications that generate measurable ROI for media companies.

• Collaboration with NVIDIA:

  • The partnership combines Qvest’s extensive knowledge of the media and entertainment landscape with NVIDIA’s leading AI capabilities and technology platform.
  • This collaboration aims to provide advanced AI solutions that help companies fully harness the potential of GenAI, enhancing productivity, creativity, and process optimization.

• Key GenAI Solutions and Use Cases:

  • Automated Metadata Tagging:
    • Automates structured metadata tagging across multiple modalities (text, audio, vision), significantly reducing time and costs associated with manual cataloging.
  • Accelerated Content Discovery:
    • Enhances user ability to quickly find relevant content within and across video assets, streamlining media workflows.
  • Empowered Content Generation:
    • Enables rapid generation and iteration of contextually relevant headlines, scripts, and narratives, accelerating the time to market for media content.

• Technological Integration and Benefits:

  • NVIDIA NIM inference microservices play a critical role, providing seamless hosting for GenAI models in computer vision, content generation, audio transcription, and more.
  • Companies can choose to run their models either in the cloud or locally, ensuring secure data management while optimizing performance.
  • Future plans include integrating NVIDIA Holoscan for Media, an AI-enabled, software-defined platform for live media, to enhance real-time streaming ingestion and content discovery. This integration aims to increase security, reduce costs, boost performance, and minimize operational overhead.

• Industry Impact and Expert Insights:

  • Christophe Ponsart, EVP and Applied AI Practice Co-Lead at Qvest US, emphasized that the collaboration with NVIDIA allows Qvest to quickly deliver impactful AI use cases for media and entertainment companies, helping them generate value from AI in critical business areas.
  • Richard Kerris, Vice President of Media and Entertainment at NVIDIA, noted that media companies are eager to adopt AI to enhance user experiences. By combining NVIDIA’s AI platform with Qvest’s industry expertise, the collaboration enables customers to swiftly transition from ideation to scalable AI implementations.

• Showcasing at IBC2024:

  • Qvest’s GenAI accelerators, developed in partnership with NVIDIA, will be featured at IBC 2024, where attendees can explore a wide range of practical GenAI use cases at Qvest’s booth (#10.C24). These demonstrations will provide firsthand insights into how Qvest and NVIDIA are revolutionizing media workflows through AI-driven innovation.
    
    

Qvest’s collaboration with NVIDIA marks a significant step forward in AI adoption for the media and entertainment industry. By integrating NVIDIA’s advanced AI technologies, Qvest is poised to deliver powerful GenAI solutions that enhance media workflows, streamline content management, and empower creative processes. As showcased at IBC2024, this partnership not only drives operational efficiency but also opens new avenues for customer engagement and revenue growth, setting a new standard for AI innovation in media.