QVC®, a global leader in live shopping, is set to expand its Age of Possibility mission with a groundbreaking collaboration with TikTok Shop. Launching May 14, this initiative will feature a first-of-its-kind TikTok Shop Super Brand Day, highlighting women through a dynamic, creator- and celebrity-led live shopping experience streamed from Santa Monica.

Highlights of the QVC-TikTok Super Brand Day:

1. A Landmark Collaboration

• Marks the second year of QVC's Age of Possibility campaign.

• Builds on QVC's recent debut as the first U.S. retailer with a 24/7 live shopping experience on TikTok Shop.

• First dedicated Super Brand Day of its kind across TikTok’s categories—beauty, fashion, home, and kitchen.

2. Creator and Celebrity-Led Experience

• Features an 8-hour live event with exclusive content and product drops.

• Celebrities and creators, including Hoda Kotb, Carla Rockmore, Kathy Hilton, Kathie Lee Gifford, Stacy London, and Barbara "Babs" Costello, will host and participate.

• Live from Santa Monica, the event includes a red-carpet entrance, immersive product demos, and community-focused content.

3. Empowering the Q50 Collective

• The Q50 is a group of inspiring women showing that life gets better with age.

• New Q50 ambassadors bring fresh energy and diversity to the platform.

• This initiative centers women at the core of modern retail, embracing ageless relevance and style.

4. Engaging On-Site and Digital Experiences

• Live content streamed exclusively on @QVC via TikTok Shop from 10 a.m. PT/1 p.m. ET.

• Viewers will enjoy special event-only deals, trending products, and surprise guest appearances.

• Highlights immersive, empowering storytelling through shopping, celebration, and connection.

5. A Message of Inclusivity and Modern Inspiration

• “The Age of Possibility is a universal feeling,” said Annette Dunleavy, VP of Brand Marketing and Q50 Ambassador.

• With women turning to platforms like TikTok for community and self-expression, QVC is creating a modern, accessible space for all generations to engage and grow.

QVC's collaboration with TikTok Shop represents more than just a shopping event—it’s a statement of empowerment, community, and modern retail transformation. The Age of Possibility continues to grow, inviting women everywhere to connect, express, and celebrate their evolving journeys. With exclusive content, influential voices, and unbeatable product access, May 14 is poised to be a landmark day for live social shopping.