The addition of Tactix’s mobile app, which captures in-the-moment experiences of products and services, augments QuestionPro’s leading suite of experience research offerings

QuestionPro, a global leader in online survey and research services, has announced the acquisition of Tactix, a Paris-based video research platform. This strategic move enhances QuestionPro’s experience research capabilities and marks the company’s expansion into the French market. By integrating Tactix’s unique digital diary method, QuestionPro aims to provide deeper, more authentic insights into customer experiences through video and photo storytelling.

• Tactix’s Digital Diary Study Method:
  Tactix’s mobile app allows research participants to capture real-time experiences with products and services. This method provides:

  • In-the-moment customer insights
  • Enhanced storytelling through videos and photos

• Expanded Suite of Experience Research Tools:
  The acquisition strengthens QuestionPro’s ability to collect, analyze, and share in-context insights globally. This integration will help businesses better understand their customers, enabling:

  • Improved ideation, creation, and optimization of customer experiences
  • Access to global participants for wider and faster study capabilities

• Maintained Innovation for Tactix Clients:
  Existing Tactix clients will continue receiving the same innovative research solutions, with added benefits from QuestionPro’s:

  • Advanced technology
  • Global reach
  • Expert guidance

Strategic Goals for Growth:

• Expansion into the French Market:
  This acquisition is a key step in QuestionPro’s entry into France. It will enable the company to expand its customer base and provide strategic research solutions to local brands across various industries, including:

  • Financial services
  • Retail and ecommerce
  • Media, tech, and more

• Enhanced Customer Understanding through Video Insights:
  The combined expertise of QuestionPro and Tactix will meet the growing demand for digital user insights and ethnography, giving brands the tools to:

  • Understand customers more authentically
  • Drive business growth through superior customer experiences

With the acquisition of Tactix, QuestionPro strengthens its position as a leader in experience research and innovation. The move expands its offerings and presence in France, empowering brands to capture and analyze high-quality customer insights using cutting-edge video research technology.