Cmiles CX's on-site, emoji-based experience rating technology combined with QuestionPro’s leading survey-based customer experience (CX) platform creates a truly omni-channel approach to help brands more fully measure satisfaction and loyalty

QuestionPro, a global leader in survey and research data and insights services, has acquired Cmiles CX, a developer of 360° customer experience and feedback tracking technology. This strategic acquisition marks QuestionPro's entry into the Egyptian market and strengthens its commitment to transforming the regional CX landscape.

• Acquisition Announcement: QuestionPro acquires Cmiles CX to enhance its customer experience platform with real-time feedback capabilities.
• Market Expansion: This acquisition signifies QuestionPro’s entry into the Egyptian market, showcasing its commitment to regional growth.

Technological Integration

• Omni-Channel Approach: Cmiles CX's technology will be integrated into QuestionPro’s platform to create a comprehensive omni-channel approach, enhancing the measurement of customer satisfaction and loyalty.
• AI and Machine Learning: QuestionPro leverages AI technologies, including Natural Language Processing (NLP) and Generative AI, to analyze customer experience, perception, and feedback from various sources.

Benefits of the Integration

• Real-Time Feedback: Cmiles CX pioneered real-time customer feedback with a “smiley face” rating system used in over 800 physical locations, collecting feedback from more than 25 million customers.
• Holistic Customer Journey: Combining immediate feedback with QuestionPro’s digital data collection tools provides a holistic view of the customer journey, enabling more effective improvements in satisfaction and loyalty.

Leadership Insights

• Vivek Bhaskaran, CEO of QuestionPro: "The addition of real-time customer feedback data into our CX platform will result in even more insightful analysis for customers."
• Ahmed Hamdy, CEO of Cmiles CX: "Our combined expertise and technology will streamline feedback processes and enhance customer satisfaction by integrating digital and physical touchpoints."

About QuestionPro

Founded in 2006, QuestionPro is a global provider of online survey and research services that help companies make better decisions through data. The platform includes surveys, research & insights, customer experience (CX), and workforce/employee experience software. QuestionPro serves a diverse clientele, from small businesses to Fortune 100 companies, offering insights into customers, employees, and the marketplace.

The acquisition of Cmiles CX by QuestionPro represents a significant advancement in the customer experience domain. By integrating real-time feedback technology with its comprehensive digital tools, QuestionPro is set to deliver unparalleled insights and improvements in customer satisfaction and loyalty.