Qualtrics, a leader in the experience management (XM) category, has announced Rachita Sundar as its new Chief Financial Officer. With over 20 years of experience at high-growth companies, Sundar will bring strategic leadership to Qualtrics' global finance team, positioning the company for continued growth and innovation.

About Rachita Sundar’s Background and Expertise

• Extensive Financial Leadership Experience

  • Sundar joins Qualtrics from HubSpot, where she served as SVP of Financial Planning and Analysis (FP&A).
  • Previously, she spent over a decade in finance leadership roles at Microsoft, enhancing her strategic expertise in global operations.

• Strategic Vision for Qualtrics

  • At Qualtrics, Sundar will lead the global finance organization, providing advice to support the company's expansion and strengthen its position in the XM category.
  • Her focus will be on delivering impactful growth strategies that align with Qualtrics' mission to elevate customer and employee experiences.

Statements from Leadership
Zig Serafin, CEO of Qualtrics, expressed confidence in Sundar’s ability to drive Qualtrics’ future success, noting her world-class track record in finance and strategy. Sundar stated that she is excited to join Qualtrics, recognizing experience management as the next technological frontier and emphasizing her commitment to the company’s growth and vision.

Why Sundar’s Appointment Matters

• Strengthening Experience Management
  • Sundar’s leadership is expected to help Qualtrics innovate further in experience management, an area where organizations are increasingly investing.
• Empowering Qualtrics’ Growth
  • As Qualtrics continues expanding globally, Sundar’s expertise will be critical in steering the financial strategies to support this growth.

Rachita Sundar’s appointment marks a pivotal step for Qualtrics, reinforcing its commitment to leadership and innovation in the experience management sector. Her role as CFO is expected to drive financial and strategic growth, setting the stage for Qualtrics' continued expansion.