QI Launches Advanced Social Sentiment Analysis and Brand Risk Management Powered by NEC’s Semantic Model Technology | Martech Edge | Best News on Marketing and Technology
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QI Launches Advanced Social Sentiment Analysis and Brand Risk Management Powered by NEC’s Semantic Model Technology

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QI Launches Advanced Social Sentiment Analysis and Brand Risk Management Powered by NEC’s Semantic Model Technology

QI Launches Advanced Social Sentiment Analysis and Brand Risk Management Powered by NEC’s Semantic Model Technology

Business Wire

Published on : Jun 14, 2024

Latest Collaboration from NEC X’s Elev X! Venture Studio Enables AI-powered ‘Voice of Customer’ Analysis to Accurately Predict Diverse Audience Responses

  • Introduction

    • Introduce Qualitative Intelligence (QI) and its new capabilities unveiled through VoxQI powered by NEC’s Semantic Model Technology.
    • Highlight the importance of social sentiment analysis in today’s brand management landscape.
  • Overview of New Features

    • Social Sentiment Analysis: Rapid analysis of multi-channel videos, images, and texts to predict audience responses and mitigate social risks.
    • Brand Risk Management: Ensuring brand reputation and creative integrity by leveraging advanced AI and NLP technologies.
  • Benefits for Brands

    • Enhanced Insights: Real-time testing and sentiment analysis at scale, surpassing traditional methods like surveys and focus groups.
    • Cost Efficiency: Reducing financial risks associated with marketing campaigns through predictive analytics and optimized messaging.
  • QI and NEC Collaboration

    • Partnership Details: Collaboration origins from NEC X’s Silicon Valley venture studio program, Elev X! Ignite, showcasing technological synergies.
    • Technological Advancements: Utilization of NEC’s Semantic Model Technology to enhance QI’s Voice of Customer AI platform.
  • Impact and Future Outlook

    • Industry Application: How QI’s solutions support brands in navigating consumer expectations and digital trends effectively.
    • Strategic Benefits: Faster time-to-market, reduced testing costs, and improved campaign impact metrics.
    • Emphasize QI’s commitment to revolutionizing content marketing through AI-driven insights and personalized strategies.
    • Invite readers to explore more about QI and its innovative solutions for brand success.