Q2 Partners with Larky to Elevate Financial Institution Engagement | Martech Edge | Best News on Marketing and Technology
GFG image
Q2 Partners with Larky to Elevate Financial Institution Engagement

business

Q2 Partners with Larky to Elevate Financial Institution Engagement

Q2 Partners with Larky to Elevate Financial Institution Engagement

Business Wire

Published on : Nov 21, 2024

Q2 Holdings Inc., a leader in digital transformation solutions for financial services, has announced a strategic reseller partnership with Larky. This collaboration integrates Larky’s nudge® platform into Q2's Mobile Banking Platform, empowering financial institutions to engage account holders with personalized and timely push notifications.

 

1. What is Larky’s nudge Solution?

  • Seamless Integration: Embedded within the Q2 Mobile Banking Platform.
  • Push Notification Features:
    • Deep Linking: Directs users to specific app sections or website URLs.
    • Geolocation Capabilities: Ensures notifications are timely and relevant.
    • AI-Driven Campaigns: Helps institutions craft impactful outreach with nudge® Assist.
  • Campaign Flexibility: Institutions can use pre-designed templates or customize their own.

2. Benefits for Financial Institutions

  • Proactive Communication: Engages users without requiring them to open the app.
  • Enhanced User Experience: Drives account holders to critical actions and insights.
  • Tailored Engagement: Leverages geolocation and data-driven insights for personalized messaging.
  • Analytics and Insights: Offers valuable data for refining outreach strategies.

3. Customer Success Stories

  • Community Choice Credit Union
  • Veritex Community Bank
  • Simplicity Credit Union
  • 4Front Credit Union:
    • Improved communication with members during decision-making moments.
    • Enhanced user journeys with direct links to website landing pages.

4. Leadership Insights

  • Johnny Ola, Q2 Innovation Studio:
    • “This partnership enables our customers to deliver highly personalized marketing experiences.”
  • Andy Kempf, 4Front Credit Union:
    • “Larky’s solution is seamless, engaging users at crucial moments for better outcomes.”
  • Gregg Hammerman, Larky CEO:
    • “Combining nudge® with Q2 SMART and Q2 Discover offers a comprehensive engagement solution.”

5. Features Driving the Partnership

  • Scalable Solutions: Adaptable for various financial institution needs.
  • Support and Collaboration: Robust partnership for streamlined implementation and success.
  • Innovation-Driven: Combines Larky’s advanced push notifications with Q2’s ecosystem for actionable insights.

 

The partnership between Q2 and Larky highlights the power of digital innovation in financial services. By integrating Larky’s nudge solution, Q2 provides financial institutions with cutting-edge tools to foster meaningful connections, streamline engagement, and drive impactful results.