USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides a powerful tool to address the persistent challenge of underperforming ROI often as much as 50% due to ineffective trade zone strategies.

Purview 2.0 offers an innovative solution that allows businesses to develop customized trade zones tailored to each specific location, enhancing the efficiency and effectiveness of their marketing efforts. By leveraging AI, Purview 2.0 analyzes consumer travel patterns from home or work, considering factors like time of day and day of the week, to optimize each location for peak performance.

1. Maximizing ROI with Customized Trade Zones

• Purview 2.0 creates tailored trade zones for each location, unlocking significant untapped ROI for businesses.
• This customization allows companies to achieve greater returns on their marketing investments by precisely targeting consumer behaviors.
• According to Rob Jayson, EVP of Insights and Analytics at USIM, the platform’s ability to customize trade zones leads to improved marketing outcomes.

2. Revolutionizing Location-Based Marketing

• Purview 2.0 includes competitive mapping and conquesting features that help businesses identify growth opportunities and enhance their market presence.
• The platform’s precision and customization provide a competitive edge, enabling USIM clients to effectively reach their marketing goals.
• This unique level of location-based targeting is rare in the industry, making Purview 2.0 a valuable tool for brands seeking to dominate their markets.

3. Tailored Solutions Across Various Industries

• Purview 2.0’s flexibility allows it to serve businesses across multiple industries, including retail, restaurants, and grocery stores.
• Examples include expanding a grocery store’s lunchtime clientele or increasing dinner traffic for quick-service restaurants.
• The platform’s interactive features enable brands to customize and evaluate trade zones, providing insights into how different strategies can impact performance.

4. Demonstrating the Power of Purview 2.0

• USIM offers clients the opportunity to test drive Purview 2.0, showcasing its potential to transform marketing strategies for retail-focused businesses.
• Through interactive demonstrations, clients can explore the platform’s capabilities and see how customized trade zones can lead to significant marketing gains.
• This hands-on experience allows clients to directly observe the benefits of tailored location-based marketing.

Purview 2.0 is revolutionizing location-based marketing by offering businesses the ability to create customized trade zones that maximize their marketing effectiveness. With advanced AI-driven insights and flexible features, Purview 2.0 enables companies across various industries to optimize their marketing strategies, drive growth, and achieve higher ROI. The platform’s unique approach sets it apart, making it a powerful tool for brands looking to enhance their presence in competitive markets.