PulsePoint, the technology company reshaping health marketing, has expanded its omnichannel capabilities with a new integration on Reddit, enabling healthcare marketers to target healthcare professionals (HCPs) directly while coordinating campaigns across PulsePoint’s full ecosystem.

The move taps into a growing trend: HCPs increasingly engage on social platforms to connect with peers, discuss clinical questions, and consume educational content. With PulsePoint’s Audience Manager, marketers can build dynamic, verified HCP segments based on clinical intent, digital interests, and brand relevance — then activate them seamlessly on Reddit.

Campaigns on Reddit through PulsePoint offer:

• Self-serve activation in a high-engagement social channel used by a broad U.S. HCP audience

• Omnichannel orchestration, connecting Reddit campaigns with programmatic display, EHR platforms, DOOH, and other social channels

• NPI-level measurement, providing actionable insights including profession, referral source, and detailed site activity

• Optimized audience intelligence, improving social ROI and campaign outcomes

“Healthcare professionals are increasingly turning to community platforms to explore clinical topics, evaluate new therapies, and engage in peer-to-peer discussion,” said Ezra Suveyke, Chief Product Officer at PulsePoint. “This integration gives brands the ability to engage HCPs on Reddit in a way that’s informed by their behavior across all channels.”

PulsePoint’s timing is strategic. In Q4 2025, daily active users on Reddit rose 19% year over year, with views on health topics up 61% year over year. Clinically focused communities such as r/medicine provide fertile ground for professionals staying informed, sharing insights, and debating trends.

For marketers seeking more than standard social metrics, PulsePoint offers HCP365, which delivers granular, NPI-specific insights across channels — from site visits and search activity to email engagement — providing a comprehensive picture of HCP behavior and campaign impact.

With Reddit now in the mix, PulsePoint positions itself as a go-to platform for healthcare brands seeking to combine precise HCP targeting with full omnichannel visibility, ensuring campaigns are both measurable and meaningful.

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