PubMatic, a leader in digital advertising technology, has announced an expansion of its collaboration with Western Union. This partnership will now include Western Union's commerce media business, aiming to boost onsite monetization and extend audiences offsite via PubMatic’s advanced capabilities.

1. Leveraging PubMatic’s SSP for Enhanced Monetization

   • The expanded partnership enables Western Union to utilize PubMatic’s Sell-Side Platform (SSP) for optimizing on-site monetization.
   • Western Union will also use the Convert tool to extend their reach offsite, targeting diverse, global audiences.

2. Combining First-Party Data for Greater Targeting Precision

   • Western Union’s rich first-party data is a key asset in creating tailored advertising experiences.
   • The collaboration allows advertisers to target highly relevant messages, ensuring they resonate with multicultural audiences across premium digital channels.

3. Unified Tech Stack for Streamlined Operations

   • By consolidating its monetization strategy through PubMatic’s unified tech stack, Western Union can enhance operational efficiency.
   • The partnership minimizes fragmentation and boosts the scalability of advertising initiatives.

4. Impactful Campaigns for Multicultural Audiences

   • Western Union Media Network offers businesses an effective channel to engage multicultural consumers across a variety of digital platforms.
   • Combined with PubMatic’s inventory, brands can extend their campaigns to a wide range of devices and channels, reaching difficult-to-target audiences.

5. Projected Growth in Financial Media Networks

   • eMarketer forecasts a major rise in ad spending within financial media networks, expected to grow from $350 million in 2024 to $1.5 billion by 2026.
   • This partnership positions both companies to capitalize on this explosive growth and drive impactful advertising campaigns.

The expanded partnership between PubMatic and Western Union enhances both companies' ability to deliver innovative advertising solutions. By combining advanced technology with valuable first-party data, this collaboration aims to set new standards in reaching diverse global audiences. As ad spending in financial media networks grows, the partnership is positioned for long-term success, ensuring impactful, scalable campaigns for brands targeting multicultural consumers.