Public education faces increasing challenges like voucher expansion, declining enrollment, and reputational risks. To address these issues, Rosica Communications is hosting a free, action-oriented webinar titled "Public Education in Crisis: Strategies to Help Your District Succeed in Turbulent Times". The session will provide school leaders with practical tools to strengthen district visibility, build trust, and prepare for crises.

Webinar Details and Target Audience

• Date & Time: Wednesday, May 21, 12:00–1:00 PM EST

• Audience: Superintendents, school board leaders, and school administrators

• Format: One-hour expert panel discussion

Expert Panelists

• Chris Rosica: Education PR and crisis communications expert

• Dr. Shari Camhi: Superintendent, Baldwin Union Free School District; former AASA national president

• Deron Stender: Superintendent, Creston Community Schools, Iowa

• Lee Ann Wentzel: Superintendent, Ridley School District, Pennsylvania

Strategies Covered

• Launching Career-Focused Academies: Compete effectively with charter, private, and parochial schools by offering specialized programs.

• Building Advocacy Coalitions: Unite communities beyond politics to rally widespread support for public education.

• Using Student-Led Content: Leverage podcasts, videos, and social media to increase public engagement and shape perception.

• Managing Online Reputation: Optimize local search presence to remain visible against competing schools.

• Rethinking School Facilities: Innovate with partnerships and revenue opportunities through facility use.

• Structured Career Exploration: Start career guidance early to boost student engagement and outcomes.

• Refreshing District Brand: Update branding to reflect modern values and competitive positioning.

• Strengthening Internal Communications: Improve staff unity, morale, and talent retention.

Dr. Camhi emphasizes, “Public schools can’t afford to sit back—we must lead with clarity, transparency, and innovation.” This webinar offers actionable insights to help districts protect enrollment, enhance reputation, and secure the future of their students.