PROS Holdings, Inc., a leader in AI-powered SaaS pricing and selling solutions, has announced the appointment of Colleen Langevin as Chief Marketing Officer (CMO). With over 20 years of experience in B2B and B2C marketing, Langevin brings a wealth of expertise in brand development, go-to-market strategies, and revenue growth. In her new role, she will lead PROS’ global marketing efforts, focusing on scaling demand generation and advancing the company’s digital marketing transformation to enhance brand visibility and revenue.

• Colleen Langevin’s Appointment as CMO at PROS

  • Colleen Langevin brings extensive experience from her previous leadership roles, including her tenure as CMO at Quest Software, where she played a pivotal role in driving revenue growth and doubling the company’s enterprise valuation. Her leadership in B2B brand and growth marketing will be instrumental as PROS continues to grow its market presence.

• Focus on Demand Generation and Digital Marketing Transformation

  • As CMO, Langevin will lead the global marketing organization with an emphasis on scaling demand generation efforts. Her strategy will focus on strengthening brand awareness, nurturing customer relationships, and attracting new clients to drive revenue growth. The integration of AI-powered solutions will be central to PROS' marketing initiatives, aligning with the company’s commitment to digital marketing transformation.

• PROS’ Strategic Marketing Goals Under Langevin’s Leadership

  • Langevin’s leadership is expected to significantly contribute to PROS’ ability to capture its market opportunity. Her expertise in AI-driven solutions and omnichannel marketing will be key to executing strategies that increase brand recognition and accelerate customer acquisition.

• Langevin’s Previous Success and Expertise

  • Prior to joining PROS, Langevin held executive positions at Vista Equity Partners, Dell, CLEAResult, and Iron Mountain, where she consistently drove growth and optimized marketing efforts. Her previous success in transforming marketing strategies for technology companies will support PROS’ ambitious goals.

• AI-Powered Solutions Driving Commercial Excellence

  • Langevin’s vision for PROS aligns with the company’s mission to provide AI-powered pricing and selling solutions. These technologies help businesses achieve commercial excellence and boost top-line growth, which will be central to the company’s marketing strategy under Langevin’s leadership.

The appointment of Colleen Langevin as CMO marks a pivotal moment for PROS Holdings as the company looks to scale its global marketing strategy and accelerate growth. With her expertise in demand generation, brand building, and AI-driven solutions, Langevin is poised to lead the company into the next phase of its digital marketing transformation, driving both customer relationships and revenue growth.