The marketing-as-a-service space just got a full-stack upgrade.

Technology Leader Companies has officially rebranded its subsidiary, Product Marketing Leader, to Full Stack Marketing, signaling a broader mandate to support every phase of modern marketing operations—not just go-to-market plans or product content.

The shift reflects the firm’s evolution since its 2022 launch, where it quickly carved out a niche helping B2B clients, particularly in SaaS and tech, fine-tune their product positioning and GTM strategies. But that niche grew—fast. As more clients came knocking for brand development, content execution, and campaign muscle, the team decided it was time to scale up… strategically.

“We didn’t want to expand just because the demand was there,” said Jeremy Potoka, Founder of Technology Leader Companies. “We waited until we had the right people, processes, and infrastructure. Now we’re ready to offer a truly multi-disciplinary approach.”

What’s New Under the Full Stack Banner?

The rebrand brings more than a name change. Full Stack Marketing now operates as a full-service agency, offering:

• Strategic Brand Development

• Content Marketing & Creation

• Performance Marketing

• Campaign Execution

• Creative Services

Their newly launched website, fsmarketing.com, lays it all out—targeting a mix of growth-hungry clients, especially Acumatica resellers and ISV publishers.

The original team behind Product Marketing Leader hasn’t gone anywhere. They’ve been reorganized and expanded internally to take on broader client mandates without sacrificing the strategy-first mindset that won them fans in the first place.

Why This Matters

This rebrand underscores a larger trend in B2B marketing services: niche firms are scaling into full-service providers to meet rising demand for unified marketing stacks. As internal teams stay lean, external agencies that can do more—well—are becoming indispensable.

It also hints at the increasing expectations from SaaS and ISV ecosystems, where partners want more than content—they want results, fast GTM motion, and flexible support that spans branding to execution.

For Technology Leader Companies, Full Stack Marketing adds yet another engine to its broader portfolio of consulting ventures aimed at accelerating marketing, sales, and tech alignment.

Get in touch with our MarTech Experts.