Printemps has never been a conventional retailer. Since its founding in Paris in 1865, the luxury department store has built its reputation on reinvention—turning shopping into spectacle and curation into an art form.

As its New York flagship enters its second year of operations, that same philosophy is now being supported by something far more modern: data-driven retail infrastructure.

The iconic French retailer continues to run its U.S. store on Jesta I.S.’s Vision Suite, relying on the platform’s Merchandising ERP, Mobile Store Inventory Management, and Analytics solutions to manage one of the most complex luxury retail concepts to land in the U.S. market in years.

The system went live in March 2025, just days before Printemps New York officially opened its doors at One Wall Street—an Art Deco landmark that now houses the brand’s first American location.

Why Printemps Chose Jesta—After Reviewing 30+ Vendors

Printemps’ decision wasn’t casual. In 2024, the retailer evaluated more than 30 technology providers before selecting Jesta, with advisory support from Sophelle, a global retail management consultancy.

For a luxury brand redefining its footprint in a new market, the stakes were high. Printemps needed technology that could support deep merchandising complexity, real-time inventory visibility, and data-backed decision-making—without compromising the experiential nature of the store.

Jesta’s Vision Suite now underpins core merchandising, inventory, and analytics processes at Printemps New York, acting as the operational backbone for a retail concept that blends luxury shopping with hospitality, dining, and curated experiences.

A Flagship Store Built on Complexity

Printemps New York isn’t a traditional department store. Spread across two levels of One Wall Street’s 50-story Art Deco tower, the location is designed as an immersive destination rather than a transactional space.

Unlike concession-heavy luxury models, Printemps owns nearly all inventory on the sales floor, giving the brand tighter control over presentation, pricing, and customer experience. Roughly 25% of the brands featured are exclusive to the U.S. market, reinforcing the store’s differentiated positioning.

That ownership model, while powerful, dramatically increases operational complexity—making real-time inventory accuracy and SKU-level visibility critical.

Merchandising ERP as the System of Record

At the core of the Vision Retail Management Suite is Jesta’s Merchandising ERP, which serves as the single source of truth for inventory, orders, and product data.

With real-time updates across the system, Printemps New York teams operate from consistent, shared insights—reducing friction between merchandising, operations, and finance. The platform also supports:

• Demand planning and allocation

• Replenishment and price management

• Financials and sales audit

• SKU-level inventory tracking and profitability analysis

For a luxury retailer balancing exclusivity with scale, that level of precision is essential—not optional.

Mobile Inventory and Analytics Close the Loop

On the store floor and behind the scenes, Jesta’s Mobile Store Inventory Management streamlines inbound and outbound merchandise flows, stockroom management, vendor returns, and drop shipping.

Paired with Jesta’s advanced Analytics capabilities, Printemps gains near real-time insight into performance, allowing teams to respond quickly to shifts in demand, product velocity, and customer behavior.

In a retail environment where timing and availability directly affect brand perception, analytics becomes less about reporting—and more about protecting the experience.

Technology as an Enabler, Not the Experience

Both Printemps and Jesta are careful to frame technology as an enabler, not the star.

“Printemps New York represents a bold reinvention of luxury retail in the U.S.,” said Arvind Gupta, President of Jesta I.S. “Since going live, the Printemps team has been actively leveraging Jesta’s Vision Suite to unify data, improve inventory visibility and enable more agile merchandising decisions.”

Gupta noted that the store’s immersive nature can’t be fully understood without visiting in person—a reminder that, even in data-led retail, experience still leads.

Printemps New York CEO Thierry Prevost echoed that sentiment, emphasizing how technology supports rather than defines the concept. “Jesta’s retail technology has become a critical enabler of our operations—bringing structure, visibility and efficiency to a highly curated and complex retail environment.”

A Signal for Luxury Retail’s Next Phase

Printemps’ U.S. expansion highlights a broader shift in luxury retail. As brands experiment with experiential formats, exclusive assortments, and ownership-driven models, legacy systems are no longer sufficient.

Modern luxury demands real-time data, integrated inventory, and analytics that operate at the same pace as creative ambition. Retailers that can’t support that complexity operationally risk undermining the very experience they’re trying to elevate.

By pairing a historic brand with a modern retail technology stack, Printemps New York offers a glimpse into how luxury retail may scale in the U.S.—not by sacrificing curation, but by underpinning it with smarter systems.

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