Video Discovery Platform Launches Two New Departments to Address Evolving Ad Tech Landscape

Primis, a leader in video discovery technology for global publishers, has announced the promotion of Maayan Segal and Toar Mekaiten to Chief Operating Officer (COO) and Chief Revenue Officer (CRO), respectively. This strategic move highlights the company’s remarkable growth and its dedication to nurturing internal talent to drive innovation in the ad tech industry.

Company Growth and Leadership Structure

• Expansion and Demand: Primis has experienced significant growth, which has led to an expanded client base and increased demand for its video discovery technology.
• Enhanced Leadership: The promotions reflect a need for a more robust leadership structure to support ongoing market opportunities and client needs.

Key Promotions

• Maayan Segal as COO: A ten-year veteran at Primis, Segal will now oversee operational functions and continue to invest in video discovery technology.
  • Responsibilities: Unifying operational tasks, optimizing processes, and ensuring client interactions drive results.
  • Goals: Maximize client potential and leverage investment for unprecedented results.
• Toar Mekaiten as CRO: Previously VP of Business Development, Mekaiten will manage revenue-generating activities and publisher success.
  • Responsibilities: Oversee business development, align teams for enhanced publisher success.
  • Goals: Drive tangible results, grow audiences, and boost revenue for clients through innovative solutions.

Statements from Leadership

• Rotem Shaul, Co-CEO: Emphasizes excitement for the new C-level appointments and the company’s commitment to internal talent and continued success.
• Maayan Segal: Highlights the expertise of the team and the focus on optimizing processes for client success.
• Toar Mekaiten: Focuses on enhancing business development and ensuring measurable success for publishers.

Future Outlook

• Client Expansion: Primis has significantly grown its client base over the past year, strengthening partnerships with premium publishers.
• Focus: Continued emphasis on video discovery and improved monetization for partners.

The recent executive promotions at Primis underscore the company’s strategic growth and dedication to advancing its leadership team. By appointing Maayan Segal as COO and Toar Mekaiten as CRO, Primis is well-positioned to drive further innovation and success in the dynamic video discovery space.