Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape

Primis, a leading video discovery platform for global publishers, has announced an expanded partnership with VideoElephant, an industry leader in premium content libraries featuring millions of rights-cleared videos. This collaboration marks a significant milestone in shaping the future of video discovery, combining Primis's advanced contextual targeting capabilities with VideoElephant's extensive library to enhance the content experience for publishers and users alike.

Addressing Industry Challenges

The partnership addresses several key industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering innovative solutions for publishers in the digital space:

• Expanded Content Library: Publishers will now gain access to VideoElephant's extensive collection of over 4 million videos from more than 1,000 creators, dramatically increasing content diversity.

• Enhanced Contextual Targeting: Primis's cutting-edge technology, combined with VideoElephant's extensive metadata and diverse content library, enables highly precise content matching, significantly improving the relevance of video recommendations.

• Expert Content Curation: The collaboration with VideoElephant's content teams ensures optimized selection and delivery of video content, tailored to each publisher's unique audience.

• Effective Content Scaling: The partnership allows Primis to offer a wider range of high-quality content to publishers without increasing costs, enabling a more robust content strategy.

Eylon Kadish, Content Manager at Primis, remarked, "This partnership is a game-changer for our content strategy, letting us widen our content offerings without compromising on quality for our publishers. Additionally, this collaboration streamlines our workflow, enabling us to curate and deliver the most engaging content with ease."

Setting New Standards in Contextual Video Advertising

Toar Mekaiten, Chief Revenue Officer of Primis, added, "Our expanded partnership with VideoElephant takes our industry-leading content experience to the next level. It positions us to set a new standard in contextual video advertising, benefiting our users, publishers, and the entire digital ecosystem. We're now able to offer a level of content diversity and targeting precision that was previously unattainable in the market."

Emma McGuire, Head of Revenue Ops for VideoElephant, expressed excitement about the partnership, stating, "We are excited to build upon our longstanding relationship with Primis, a company that values the premium high-quality content that VideoElephant brings as a trusted partner. With continued access to our living library of millions of videos, Primis can provide their publishers exactly what they need, enabling them to deliver highly relevant content to their audiences at scale."

A Timely Solution for the Industry

This collaboration follows Primis's recent developments with premium publishers, including Business Insider, The Independent, and Reach. Mekaiten added, "This partnership comes at a crucial time for the industry. As contextual advertising becomes increasingly vital, our enhanced capabilities offer a powerful solution for publishers and advertisers alike, allowing them to fully leverage the potential of contextual targeting without being constrained by content limitations or costs."