Previsible is strengthening its position in the fast-shifting world of AI-driven search. The company announced its acquisition of Improove US, an SEO firm founded by former Google Search Quality leader Michael Schwarz. It’s Previsible’s second acquisition this year and a strategic move aimed at building one of the most comprehensive people-centric AI discovery programs in the industry.

The deal brings together three specialized forces. Previsible’s human-centered AI discovery and content engine joins Internet Marketing Ninjas’ authority-building and digital PR strengths, while Improove adds deep eCommerce and algorithm research expertise. Combined, the capabilities form a unified platform designed to help enterprise brands stay discoverable as search behavior undergoes massive transformation.

With AI Overviews, Generative Engine Optimization, and shifting SERP dynamics, discovery now extends far beyond classic rankings. Previsible is betting that the next era of SEO will require a blend of technical depth, human insight, and scalable AI systems.

A Discovery Partner for the AI Era

Previsible positions its team as an embedded extension of its clients’ in-house marketing groups. The company focuses on building authority, strengthening visibility, and producing best-in-class content that adapts to emerging interfaces — from AI summaries to conversational search.

CEO and co-founder Jordan Koene says CMOs increasingly need discovery programs that deliver growth predictably and cost-effectively. According to Koene, the addition of Improove US brings world-class eCommerce expertise, while the integration of Internet Marketing Ninjas supports a more robust authority engine. Previsible is also leaning heavily on AI agents to increase content scale without losing the human insight required for credibility.

Expanding Algorithm Innovation

Improove’s CEO, Lukas Rippitsch, says the company was built on algorithm research and data-driven innovation. Joining forces with Previsible expands that mission. He points to the combined strengths across AI-powered content, analytics, PR, and authoritative link-earning — a mix that’s becoming essential as brands try to navigate new search surfaces.

The acquisition represents a broader industry trend. Traditional SEO firms are shifting into multi-disciplinary discovery partners, blending technical SEO, content intelligence, analytics, and AI-guided optimization. As search moves toward generative interfaces, staying visible depends on more than metadata and rankings. It requires authority signals, structured knowledge, and content designed for machine interpretation.

Positioning for What Comes Next

Previsible’s expanded model aims to meet enterprise demand for discovery strategies that work across AI assistants, search engines, commerce platforms, and social ecosystems. The company expects brands to rely more heavily on hybrid teams that combine human strategy with AI-accelerated execution.

By absorbing Improove US and integrating IMN’s strengths, Previsible is building a platform that addresses the full pipeline — research, authority, content, and AI-ready optimization. The timing is hard to ignore. With AI-generated summaries reshaping what users see first, brands will need multidisciplinary discovery partners who understand both algorithms and audiences.

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