Premier Sotheby’s International Realty is sharpening its regional marketing playbook with the appointment of Kayla Fleeman as Senior Regional Marketing Director for its Sarasota region—a move that underscores the brokerage’s focus on marrying global sophistication with local strategy.

Fleeman, a seasoned marketing professional with over a decade of real estate experience, joins from Michael Saunders & Company, where she helped shape brand and listing strategies across the luxury sector. Her expertise in market-specific campaigns and agent support aligns with Premier Sotheby’s mission to amplify advisor success through tailored, data-driven marketing initiatives.

The hire marks the latest chapter in Premier Sotheby’s enhanced regional service model, which blends global brand prestige with on-the-ground execution across Florida and North Carolina. Under the direction of Chief Marketing Officer Kathy Forrester, the company has built a robust internal agency of nearly thirty experts specializing in digital strategy, design, content, and market analytics.

“Kayla’s appointment reinforces our commitment to advancing advisor support and brand visibility in the Sarasota region,” said Forrester. “Her deep understanding of the luxury market and strategic mindset will help our teams thrive amid intensifying competition.”

Fleeman’s background gives her a unique perspective on balancing local insight with high-end appeal—a crucial asset as the Gulf Coast continues to attract global real estate investment. Originally from Philadelphia, she relocated to Sarasota in 2015 after graduating from Limestone College, where she played Division II field hockey.

Her arrival signals not just a personnel change, but a strategic evolution in how Premier Sotheby’s approaches marketing in key growth markets—anchoring its global brand strength in community-level expertise and execution.

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