The Press Release Reinvented for the AI Era

In a media landscape reshaped by shrinking newsrooms and AI-driven search, the press release is emerging as the bedrock of credible communication. Recognizing this shift, PR Newswire has launched Amplify, an AI-powered platform that unifies campaign planning, creation, distribution, and measurement into a single communications workspace.

Built on the company’s 70-year legacy in global storytelling, Amplify merges AI innovation with PR Newswire’s distribution network, helping brands craft campaigns that are discoverable, trusted, and impactful in an AI-first search ecosystem.

What Amplify Delivers

Amplify is positioned as a multichannel communications toolkit designed for PR, marketing, investor relations, and corporate communications teams. Core capabilities include:

• AI-driven Planning: Real-time trend analysis surfaces story angles and data-backed campaign strategies.

• Generative Content Creation: A single press release can be transformed into blogs, videos, and media pitches in minutes.

• Multimedia Storytelling: Rich, AI-enhanced releases are optimized for search, social platforms, investor channels, and news outlets.

• Unified Workflow: Teams can plan, create, distribute, and measure campaign performance seamlessly.

“Amplify redefines how brands tell their stories, control their narratives, and measure their impact,” said Matt Brown, President of PR Newswire. “By unifying the communications workflow into one intelligent, AI-powered platform, we’re helping organizations extend their reach across global audiences.”

Why It Matters

The rise of AI in search and information discovery is reshaping how audiences encounter brand messages. Press releases, as authenticated sources of truth, now play an outsized role in ensuring that stories are both discoverable and credible.

With Amplify, PR Newswire is positioning itself not just as a distributor of news but as a strategic AI partner for organizations looking to scale their communications. By pairing generative engine optimization (GEO) with its global network, Amplify gives brands the edge in staying visible and relevant in a fast-shifting media ecosystem.

The Bottom Line

For brands, Amplify represents more than just a tool—it’s an AI-era survival kit for communications teams under pressure to do more with less while ensuring trust and accuracy. As AI transforms search and discovery, PR Newswire’s Amplify is setting a new benchmark for how stories are told, amplified, and measured.

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