Postmedia Launches ‘Lives Told’—A New Digital Memorial Platform Turning Everyday Legacies Into Lasting Stories | Martech Edge | Best News on Marketing and Technology
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Postmedia Launches ‘Lives Told’—A New Digital Memorial Platform Turning Everyday Legacies Into Lasting Stories

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Postmedia Launches ‘Lives Told’—A New Digital Memorial Platform Turning Everyday Legacies Into Lasting Stories

Postmedia Launches ‘Lives Told’—A New Digital Memorial Platform Turning Everyday Legacies Into Lasting Stories

Business Wire

Published on : Jul 1, 2025

Postmedia Debuts ‘Lives Told’—A Digital Tribute Service for Everyday Legends

Obituaries just got a thoughtful digital upgrade. Postmedia Network has launched Lives Told, a new memorial product designed to help families honor loved ones through professionally written, lasting life stories—no journalism degree or writing skills required.

While traditional obituaries often feel formulaic or fleeting, Lives Told aims for something more timeless: elevated storytelling, rich personalization, and permanent digital presence, all backed by Postmedia’s editorial know-how and trusted publishing platforms.

“When someone passes, memories and anecdotes are often scattered, incomplete, and hard to preserve,” said Aleya MacFayden, Senior Director of Product at Postmedia. “Lives Told makes it easy... turning memories into a lasting family legacy.”

More Than Just a Tribute, It’s Legacy-as-a-Service

Lives Told isn’t just another obituary service. It’s a full editorial production, rooted in narrative craftsmanship and designed for the many families who either didn’t publish an obituary or want to honor a loved one long after their passing.

The process is both personal and tech-driven:

  • Users are guided through a simple interview experience designed to spark rich memories.

  • Postmedia’s proprietary StoryCraft Tool adds local color, historical context, and narrative structure.

  • Professional editors then shape the story into a cohesive, beautifully written narrative, suitable for publication.

Each story lives online indefinitely—with no subscription fees—and includes photo galleries, memory collection tools, and shareable links for friends and family. Select stories will also be published in print editions of local newspapers in Canada and the U.S.

A Cultural Shift in Commemoration

As more families move away from traditional, high-cost funeral services, demand is rising for meaningful, personal, and digital-first alternatives. Lives Told taps into that shift—offering something both deeply human and editorially refined.

Unlike genealogy sites that focus on data or family trees, Lives Told zooms in on the emotional narrative: who they were, what they meant, and how they should be remembered.

It’s not a social media post, and it’s not a static obituary. It’s a life story—professionally written, preserved forever, and accessible to everyone.


Available Now in Canada, Expanding in the U.S.

Lives Told is now live across Canada through Postmedia’s network of trusted news brands. The service is also being introduced in select U.S. cities, with more partners and regions coming soon. American families can access it directly at LivesTold.com.

 

And this is just the beginning—Postmedia says additional partnerships with major North American and global media outlets are in the works.