Postmedia Expands Parcel Delivery to Newfoundland and Saskatchewan, Targeting Underserved Regions | Martech Edge | Best News on Marketing and Technology
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Postmedia Expands Parcel Delivery to Newfoundland and Saskatchewan, Targeting Underserved Regions

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Postmedia Expands Parcel Delivery to Newfoundland and Saskatchewan, Targeting Underserved Regions

Postmedia Expands Parcel Delivery to Newfoundland and Saskatchewan, Targeting Underserved Regions

Business Wire

Published on : Jun 19, 2025

In a bold move to strengthen its national logistics footprint, Postmedia Network Inc. has announced the expansion of its Parcel Service to Newfoundland and Saskatchewan. The rollout builds on the company’s growing delivery network across Nova Scotia, Prince Edward Island, New Brunswick, and British Columbia—reasserting Postmedia’s ambition to become a trusted player in regions long underserved by traditional carriers.

This latest expansion goes beyond just faster shipping. It underscores a commitment to community connectivity, economic inclusion, and infrastructure reliability across Canada’s most remote corners.

“Extending our reach into Newfoundland and Saskatchewan is about more than logistics,” said Andrew MacLeod, President and CEO of Postmedia. “It’s about ensuring Canadians in every region have access to reliable delivery options, no matter where they live.”

Why It Matters

While Canada Post and major courier brands like FedEx and Purolator dominate urban areas, rural communities often suffer from delays, limited pickup points, and higher costs. Postmedia is looking to change that equation by tapping into its existing print media distribution infrastructure to support its parcel logistics arm.

A Quiet National Contender

Originally known for its newspaper empire, Postmedia has quietly transformed part of its operations into a logistics service. This expansion adds momentum to a broader strategy: repurposing legacy delivery routes for modern e-commerce and parcel fulfillment needs.

With additional regional expansions already in development, Postmedia is positioning itself as a national alternative to the existing delivery giants—particularly for merchants and consumers in areas where options are limited.

The Bigger Picture

The growth of Postmedia Parcel Service comes at a time when:

  • E-commerce demand in rural Canada continues to rise.

  • Consumer expectations for delivery speed and reliability remain high.

  • Small businesses in remote areas need more affordable shipping solutions.

For now, Postmedia’s quiet logistics pivot may seem niche—but its potential impact on Canada’s rural digital economy could be significant.

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