PostcardMania, a $104.6 million marketing technology firm with 380 staff, has announced a partnership with Konica Minolta, a leader in industrial and commercial printing. This collaboration aims to expand the printing capabilities of PostcardMania’s fastest-growing division, PCM Integrations, which focuses on direct mail automation.

1. Partnership Details

   • The partnership with Konica Minolta will enhance the printing capabilities of PCM Integrations.
   • The division saw a 76.7% top-line revenue growth in Q1 2024 and 44% annual revenue growth in 2023.
   • PCM Integrations offers direct mail API integration to any software or CRM, enabling personalized mailers based on various triggers like birthdays, welcome cards, reminders, and abandoned cart offers.

2. New Technology Integration

   • Konica Minolta's generation 4 AccurioJet KM-1e LED UV Inkjet Press was installed at PostcardMania in April 2024.
   • This press specializes in printing individualized mailers, enhancing PostcardMania’s ability to provide personalized direct mail solutions.
   • This is the fourth Konica Minolta digital press installed at PostcardMania, expanding their fleet.

3. Benefits of Digital Presses

   • Digital presses allow for customization of each mailer with dynamic data, such as recipients' names and purchase behaviors.
   • Personalized mailers are proven to boost response rates and ROI, with 84% of people more likely to respond to personalized direct mail.

4. Enhanced Capabilities

   • With the new KM-1e press, PostcardMania can print and mail in real time, leading to better results.
   • Up to 50% of B2B sales go to the business that responds first, highlighting the importance of timely, personalized communication.

5. Leadership Comments

   • Joy Gendusa, Founder and CEO of PostcardMania, expressed excitement about the new press and its potential to sustain growth and support business owners.
   • Frank Mallozzi, President, Industrial and Production Print at Konica Minolta, emphasized their pride in providing superior technology to support PostcardMania’s success.

The partnership between PostcardMania and Konica Minolta marks a significant step in enhancing direct mail automation and personalized marketing solutions. By integrating the advanced capabilities of the AccurioJet KM-1e LED UV Inkjet Press, PostcardMania is well-positioned to continue its mission of helping businesses grow through effective, personalized direct mail campaigns. This collaboration not only supports PostcardMania's growth but also ensures that their clients receive the most advanced and efficient marketing solutions available.