PostcardMania, a $104.6 million marketing technology firm, has introduced two new automated mailer products Birthday Mailers and Medicare Mailers. These daily-triggered mailers target prospects celebrating their birthdays or turning 65, aiming to bring in new business for local businesses and connect Medicare-eligible individuals with insurance agents.

1. New Automated Mailer Products:

   • Birthday Mailers: Target residents celebrating birthdays with special promotions, driving new business and building brand loyalty.
   • Medicare Mailers: Focus on individuals turning 65, offering connections to Medicare insurance agents, with a strategic focus on this growing market.

2. Proven Effectiveness of Birthday Mailers:

   • Birthday promotions have a 481% higher transaction rate compared to standard promotions, making them highly effective in generating repeat business.
   • Ideal for businesses like salons, restaurants, and spas, where personalized birthday promotions can drive foot traffic and customer retention.

3. Medicare Mailers for a Growing Market:

   • With over 60 million Medicare-eligible individuals, Medicare Mailers target people turning 65, helping insurance providers capture leads and drive revenue.
   • Research shows that people over 55 pay more attention to mail, making direct mail a valuable marketing tool in the Medicare market.

4. Customization and Dynamic Personalization:

   • Both Birthday and Medicare Mailers can be personalized using dynamic variables like first names, images, messaging, and more, tailored to each recipient's profile.
   • Targeting can be refined based on factors such as income, location, homeowner status, and timing of the mailings.

5. Growth and Impact of Automated Mailers:

   • PostcardMania’s automated daily mailers, including the new products, have contributed to a 165% revenue growth in this segment year-over-year, driving a 12% increase in the company’s overall revenue for Q2.
   • These new solutions provide businesses with a competitive edge, enabling them to stand out and connect with prospects more effectively.

PostcardMania’s new Birthday and Medicare Mailers provide businesses with powerful tools to enhance engagement and drive growth. By leveraging automation, dynamic personalization, and targeted marketing, these solutions are poised to deliver significant returns for businesses in various industries, including healthcare and service sectors.