In a move that blends old-school with new-school, PostcardMania has launched PCM Integrations, a Salesforce Marketing Cloud add-on that lets businesses trigger personalized direct mail alongside their digital campaigns. The pitch? Make it as easy to drop a postcard into a customer journey as it is to send an email.

For a $119 million marketing tech company with nearly 400 employees and a 75,000-square-foot Florida print facility, it’s a natural next step. But the timing is what really makes this interesting: while digital ads drown in saturation, direct mail is enjoying a renaissance. According to industry data, 95% of recipients engage with mail at least once, while a majority admit they’re burned out on email and social media.

A Tangible Touchpoint in the Digital Journey

PCM Integrations allows Salesforce users to automate direct mailings triggered by customer behaviors or milestones—say, a purchase, webinar attendance, or even a lapse in engagement. Think of it as omnichannel marketing with a tactile edge.

• Enterprise use cases: A streaming service could cap off a national campaign with postcards containing a QR code for a new subscription tier.

• Mid-market plays: A financial advisor might send a three-piece mail sequence to webinar attendees who haven’t booked a consultation.

• Small business wins: A follow-up postcard after a consultation, complete with a limited-time discount, could seal the deal.

The formats are flexible too: postcards, letters, brochures, and snap-apart mailers—all printed and mailed within 24–48 hours, no outsourcing required.

Competing for Attention

Direct mail may sound analog, but its integration into Salesforce Marketing Cloud puts it squarely in the modern MarTech stack. Compared to SMS (which faces compliance headaches) and email (which risks low engagement), physical mail feels novel again. PostcardMania also removes the common barriers to adoption: no subscriptions, no setup fees, no onboarding charges—just per-piece pricing.

Joy Gendusa, PostcardMania’s CEO, summed up the value proposition: “Adding direct mail to your customer journey is as fast and easy as sending an email.”

Why It Matters

This move underscores a broader trend: offline channels are being reimagined as performance marketing tools when coupled with CRM data. PostcardMania’s integration brings direct mail into the same workflow as digital campaigns, making it another lever for personalization and retention. Competitors in the marketing automation space—from Iterable to HubSpot—are already experimenting with similar offline-to-online bridges. PCM Integrations could push Salesforce marketers to take a second look at print in 2026.

Final Take

PostcardMania’s bet is that businesses don’t want to choose between online and offline—they want both, in sync. By embedding direct mail into Salesforce’s workflows, PCM Integrations could give marketers one more way to cut through digital noise with something consumers can hold in their hands.

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