Postalytics, the leading direct mail automation platform, now includes Automated File Campaigns that send repeatable, highly automated campaigns using data files sourced from any data provider.

1. Introduction of Automated File Campaigns:

   - Postalytics introduces Automated File Campaigns, expanding its direct mail automation capabilities.

   - This new feature enables marketers to execute repeatable, highly automated campaigns using data files sourced from any provider.

2. Complementary Options:

   - Automated File Campaigns join existing options like Smart Send and Triggered Drip campaigns, providing marketers with a diverse range of automation tools.

   - Marketers can choose the most suitable option based on their campaign objectives and data sources, whether from a CRM database or external data providers.

3. Benefits and Applications:

   - Automated File Campaigns offer a "build-once and run-continuously" approach to direct mail programs, ideal for ongoing lead generation, new mover campaigns, customer win-back efforts, and more.

   - Marketers can easily set up and repeat campaigns using new data files uploaded to the platform, streamlining the campaign process and enhancing efficiency.

4. Simple Setup and Integration:

   - Setting up Automated File Campaigns is straightforward, requiring marketers to map fields in the data file and choose creative components.

   - Postalytics customers on the PRO or Agency plan can upload contact lists into a single ongoing campaign at intervals of their choice, with advanced users having the option to upload data files via FTP.

5. Efficiency and Long-Term Use:

   - Marketers can schedule mailings in advance, maximizing efficiency and ensuring timely campaign execution.

   - With Automated File Campaigns, customers build creative elements once and utilize them continuously over an extended period, minimizing repetitive tasks and optimizing resource utilization.

6. Customer-Centric Approach:

   - Postalytics CEO Dennis Kelly emphasizes the company's commitment to listening to customer feedback and enhancing its platform based on user needs.

   - The introduction of Automated File Campaigns reflects Postalytics' responsiveness to customer requests and its dedication to improving user experience and effectiveness.

Postalytics' introduction of Automated File Campaigns adds a valuable dimension to its direct mail automation platform, offering marketers a comprehensive suite of options to streamline their campaigns and achieve their objectives efficiently. With the flexibility to execute repeatable campaigns using data files from any provider, marketers can leverage this new feature for various applications, enhancing their direct mail initiatives' effectiveness.