PMG, the global independent marketing services and technology company, has acquired London- and New York-based influencer marketing agency Digital Voices, marking a strategic move to deepen its creator marketing capabilities as the influencer economy enters a rapid growth phase.

The acquisition comes as influencer marketing is projected to grow nearly tenfold over the next eight years, evolving from a brand awareness channel into a full-funnel driver of performance, commerce, and customer loyalty. While financial terms were not disclosed, the deal signals PMG’s continued investment in customer-centric, technology-enabled marketing at a global scale.

Founded with a focus on blending data, creativity, and technology, Digital Voices has built a strong reputation for delivering influencer campaigns that generate measurable business outcomes. The agency employs around 70 people across London, New York, and Costa Rica and has worked with major global brands including General Mills, Adobe, DoorDash, and Unilever.

Strengthening PMG’s Influencer and Full-Funnel Capabilities

With the addition of Digital Voices, PMG significantly expands its influencer marketing practice, positioning creators as a core component of integrated media and commerce strategies rather than a standalone tactic.

Digital Voices brings proprietary technology to PMG’s ecosystem, including its tools Chord and Composer. These platforms provide AI-led insights, centralized campaign management, benchmarking, and predictive analytics—capabilities designed to improve efficiency and strategic clarity for global influencer programs.

As part of the integration, PMG plans to layer these tools into its proprietary operating system, Alli, further enhancing its ability to unify data, media execution, and performance measurement across channels.

“This is another exciting step forward in PMG’s global growth and our commitment to giving customers an edge in a rapidly evolving landscape,” said George Popstefanov, Founder and CEO of PMG. He noted that the creator economy has matured into a strategic lever for performance marketing, brand storytelling, and commerce, making Digital Voices a strong cultural and technological fit.

Data-Backed Creativity Meets Scalable Technology

Digital Voices has differentiated itself in the crowded influencer marketing space by combining talent strategy with deep channel expertise. Rather than focusing solely on reach or creator popularity, the agency emphasizes authenticity, scalability, and measurable impact across platforms.

Its work spans multiple industries, including technology, CPG, beauty, education, and health and wellness—sectors where trust, storytelling, and creator alignment play a critical role in influencing purchase decisions.

“Joining PMG means multiplying the value we create for both creators and brands,” said Jennifer Quigley-Jones, Founder and CEO of Digital Voices. She emphasized that PMG’s scale and technology platform will allow Digital Voices to expand its media capabilities, accelerate innovation, and help clients unlock stronger commercial outcomes.

Part of a Broader Growth Strategy

The Digital Voices acquisition marks the fourth in PMG’s 15-year history and follows the company’s purchase of Momentum Commerce in summer 2025. Over the past year, PMG has accelerated its expansion across EMEA, launched Alli Marketplace, and added new capabilities in retail media, commerce, and marketing measurement.

Together, these moves reflect PMG’s strategy to position itself as a future-forward partner that helps brands navigate fragmented media environments by unifying technology, storytelling, and performance under a single operating framework.

Influencer marketing, in particular, has become increasingly intertwined with retail media, paid social, and commerce platforms. By bringing Digital Voices in-house, PMG aims to help brands better connect creator-led storytelling with measurable business impact across the customer journey.

Integration Begins Immediately

PMG confirmed that the integration of Digital Voices will begin immediately, with a focus on maintaining service quality and continuity for existing clients. Both organizations will prioritize collaboration, talent retention, and innovation as they scale influencer marketing programs globally.

As brands continue to seek authentic connections with audiences in an increasingly competitive digital landscape, the acquisition positions PMG to play a larger role in shaping how influencer marketing evolves—from awareness-driven campaigns to performance-oriented, technology-enabled growth engines.

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