Planoly, the leading social media management platform built for creators by creators, today announced the launch of the first-ever planning integration with Amazon. This new feature empowers creators and businesses to seamlessly incorporate Amazon Posts into their social media strategy, aiding in business growth.

Integration Features and Benefits:

• Amazon Integration:
  • Allows brands and creators enrolled in the Amazon Brand Registry to auto-post content directly to Amazon Posts.
  • Plan and schedule content for Amazon Posts alongside other social channels (Instagram, TikTok, X, Facebook, YouTube, Pinterest, and LinkedIn).
  • Unlocks possibilities for reaching new audiences and boosting sales across a creator's entire social media presence.

Statements from Leadership:

• Katelyn MacKay, CEO of Planoly, emphasized the importance of social commerce.
• Described the integration as a tool to build thriving businesses on platforms where they connect with customers.
• Simplifies social selling on Amazon, expands reach, engages with audiences, and drives sales seamlessly.

Impact and Effectiveness:

• Frequent posting on Amazon (10 or more times a month) can increase follower growth by an average of 154%.
• Planoly streamlines the process by incorporating Amazon Posts into existing social media workflows for easy content planning, scheduling, and repurposing.

User Experience:

• Gabriela Rodriguez from Venture Heat shared her positive experience with the new feature.
• Highlighted the efficiency of managing all platforms in one place.
• Mentioned the intuitive interface, which made scheduling and publishing content a breeze, saving valuable time for other marketing efforts.

Core Capabilities:

1. Unified Management:
   • Plan, schedule, and auto-publish content across all channels, including Amazon Posts, from one single, unified view.
2. Content Repurposing:
   • Reshare existing social media content effortlessly to a registered brand's Amazon Posts feed, saving time and maximizing reach.
3. Product Linking and Automation:
   • Link relevant products to Amazon Posts, schedule them for optimal impact, and auto-publish directly within Planoly.
   • Create a line-up of shoppable posts where customers can browse, engage, click through, and purchase.
4. Boosting Reach and Engagement:
   • Consistent posting maximizes brand reach and engagement.
   • Creators who post weekly see a 6x average following growth in just three months.
   • Posting to Amazon is another avenue for discovery, aiming for the Discovery Tab or coveted shoppable post placements.

Planoly's Amazon Posts integration offers creators and businesses a powerful tool to enhance their social media strategies, boost engagement, and drive sales. By incorporating Amazon Posts into a unified social media management platform, Planoly simplifies the process, making it easier for brands to reach new audiences and grow their business.