Carbon6, a leader in ecommerce solutions, has announced that PixelMe by Carbon6 is now part of Amazon's embedded third-party apps program, revealed at the Amazon Accelerate event on September 18. This integration empowers sellers to seamlessly manage multiple tools within a single, customizable interface, reducing fragmented workflows and enhancing efficiency.

• Simplified Workflow with Third-Party App Integration:

  • The new embedded app functionality allows sellers to drag and drop third-party tools like PixelMe directly into their Seller Central dashboard. This eliminates the need for multiple logins, streamlining workflows and improving overall efficiency.

• Enhanced Advertising Control with PixelMe:

  • With PixelMe embedded in Seller Central, sellers can track total advertising costs across Amazon, social media, and search platforms from a single, customizable dashboard. The integration offers improved keyword recommendations and greater control over external traffic drivers, helping sellers optimize their Best Seller Rank (BSR), Return on Ad Spend (ROAS), and overall performance.

• Unified Interface for Seamless Seller Experience:

  • According to Brett McLaughlin, CTO of Carbon6, the integration simplifies the user experience by centralizing key tools within Seller Central. Sellers can now optimize their external traffic and manage their advertising campaigns from one platform, ultimately boosting conversions and sales.

• Testing Phase Begins October 30, 2024:

  • Early adopters will have the chance to test the embedded PixelMe app starting October 30. Their feedback will be crucial in optimizing the app for the wider Amazon seller community.

Carbon6’s collaboration with Amazon marks a significant milestone in ecommerce simplification. With PixelMe integrated directly into Seller Central, sellers now have a more efficient way to manage advertising across multiple channels, customize their workflows, and focus on growing their business.