Pixalate Announces General Availability of Ad Fraud Prevention API with Pay-As-You-Go Pricing for Website, Mobile and Connected TV App Developers | Martech Edge | Best News on Marketing and Technology
Pixalate Announces General Availability of Ad Fraud Prevention API with Pay-As-You-Go Pricing for Website, Mobile and Connected TV App Developers

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Pixalate Announces General Availability of Ad Fraud Prevention API with Pay-As-You-Go Pricing for Website, Mobile and Connected TV App Developers

Pixalate Announces General Availability of Ad Fraud Prevention API with Pay-As-You-Go Pricing for Website, Mobile and Connected TV App Developers

GlobeNewswire

Published on : Oct 31, 2023

With a few clicks, developers can now sign up and integrate Pixalate’s advertising fraud prevention technology into their apps and websites without signing long-term contracts

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today announced general availability of its self-service Ad Fraud Prevention API. With no annual commitments or upfront costs, developers and publishers of all sizes can access Pixalate’s reliable and low-latency solution to easily scale and grow. 

Pixalate APIs are powered by the company’s MRC-accredited Analytics platform. Accreditation areas include sophisticated invalid traffic (SIVT) detection & filtration for both display and video across Connected TV (CTV), mobile app, mobile web, and desktop.

Access to MRC-accredited ad fraud prevention tools has historically been limited to large, enterprise sized publishers & developers. Pixalate’s self-service API gives smaller developers an upper hand to scale their platforms by protecting existing ad revenue streams and fortifying the integrity of their advertising inventory against bad actors.

Using most globally-accepted credit cards, customers can sign up in minutes, choose the plan that’s right for them, and immediately incorporate Pixalate’s ad fraud prevention insights into their apps. Subscriptions start at $99 a month and give developers the freedom to adjust based on usage. When a customer exceeds a plan’s usage quota, consumption-based pricing kicks in without any interruption to the service.

Key Benefits Include:

  • Reduce clawbacks. Protects publishers & developers’ revenue by taking steps to improve ad traffic quality.
  • Align with major exchanges. Enable developers to use the same ad fraud technology as major exchanges.
  • Combat ad fraud. Prevents 40+ types of invalid traffic (IVT) & fraud vectors that harm app traffic quality.
  • Prevent getting blocklisted. Bake fraud prevention into apps from the ground up.
  • Billing Dashboard. View real-time API usage and charges on the billing dashboard.
  • Ease of Integration. With just a few clicks, any developer can sign up with a freemium plan and begin integrating the APIs with a few lines of code.

API Input Parameters:

  • IP address: Analyzes an IP address (either IPv4 or IPv6) to check for any associated risks.
  • Device Identifier: Examines the device identifier to detect any abnormalities or signs of fraudulent activity.
  • User Agent: Evaluates the user agent data to identify potentially malicious software or bots.

API Output Parameters:

  • Fraud Risk Assessment: Subscribers can request a risk score from Pixalate’s servers to gauge the likelihood of an IP, Device ID, or User Agent being compromised or engaged in malicious activity.

Platforms Supported

  • Websites
  • Mobile (iOS, Android) 
  • Connected TV (Roku, Fire TV, Samsung, LG, tvOS and more)

SDKs

  • iOS
  • Android