Easy-to-Use, Flexible Branded Demand Solution Leverages AI and First-Party Data Segments to Scale Reach

Pipeline360, Integrate's media business, has launched an innovative, user-friendly, and flexible display advertising platform designed specifically for B2B marketers. This new platform integrates with content syndication to offer a comprehensive Branded Demand solution. Leveraging AI and first-party segment technology, the platform enables customizable account targeting at any stage of the buying journey, resulting in nearly 40% greater performance and higher ROI at scale.

Addressing B2B Marketing Challenges

1. Data Privacy Compliance

   • Adheres to global regulations such as GDPR, LGPD, PIPL, and multiple U.S. state-specific data privacy laws.
   • Mitigates challenges posed by cookie deprecation and limited third-party data access.

2. Digital-First Buying Shifts

   • Adapts to the evolving digital buying landscape with tools that cater to a digital-first approach.
   • Enhances reach and effectiveness in a privacy-conscious environment.

3. Budget Restrictions

   • Provides a cost-effective solution that maximizes media budgets through targeted and efficient campaigns.
   • Drives higher ROI through integrated brand awareness and demand generation strategies.

Platform Features

1. Improved Reach

   • Utilizes AI and first-party segments to drive high-quality, impactful outreach.
   • Maximizes efficiency and media budgets through precise targeting.

2. Flexible Campaigns

   • Custom-fit account lists for unique, targeted campaigns aligned with ideal company profiles.
   • Unified lists across display campaigns and content syndication ensure audience consistency.
   • Supports double the number of creative units, enhancing the scope and impact of campaigns.

3. Enhanced Reporting & Analytics

   • Provides real-time visibility into campaign performance with comprehensive dashboards and reports.
   • Enables easy data delivery to outside teams or systems, optimizing campaign transparency and efficiency.

Branded Demand Approach

1. Integration of Brand Awareness and Demand Generation

   • Combines display advertising for brand awareness with content syndication for demand generation.
   • Ensures potential clients are familiar with the brand when Sales engages, enhancing lead quality.

2. Supportive Sales Role

   • Shifts Sales from pushing for meetings to providing additional content and education.
   • Acknowledges changing buyer dynamics, improving the overall customer experience.

Pipeline360's new display advertising platform addresses key B2B marketing challenges by adhering to data privacy regulations, adapting to digital-first buying shifts, and maximizing budget efficiency. With improved reach, flexible campaigns, and enhanced reporting, the platform offers a robust solution for integrated Branded Demand programs. By aligning brand awareness with lead generation, Pipeline360 ensures higher performance and ROI, supporting a more effective and supportive sales approach.