The fresh produce aisle is no longer just a stop for staples. Increasingly, it’s a stage for brands that treat fruit like lifestyle products, not commodities. Pinnacle Fresh Pty Ltd—best known for its Dracula Citrus line—will spotlight this shift in a new 2026 segment on “All Access with Andy Garcia,” giving Public Television audiences a close-up look at how creative branding, packaging innovation, and a global supply chain can turn simple fruit into a culturally relevant experience.

The upcoming feature, produced in collaboration with Pinnacle Fresh, explores how storytelling and strategic brand development are transforming consumer expectations. Instead of relying on traditional wholesale models, the company is building emotional relevance through design, narrative, and seasonality. It’s a move that mirrors broader trends in consumer packaged goods, where experience increasingly drives value.

Turning Fruit Into a Cultural Moment

The segment will detail Pinnacle Fresh’s approach to modern produce marketing, which includes themed campaigns, character-driven branding, and distinctive packaging. One standout example is Dracula Citrus, a Halloween-season blood orange brand powered by a mischievous vampire mascot and vivid, theatrical visuals. The combination of narrative and timing helps position blood oranges as a fun, family-friendly purchase rather than just another citrus item.

Alf Fabris of Pinnacle Fresh says that transformation is intentional. “Fruit should be more than a commodity. It should be an experience. By weaving cultural storytelling into our brands, we connect growers’ hard work with consumer excitement,” he explains. For the company, the Garcia-led program offers an ideal stage to demonstrate how engaging creative work shines a spotlight on growers and elevates their products.

How Produce Companies Are Rethinking Marketing

Consumers increasingly seek foods that carry meaning—whether nutritional, cultural, or seasonal. Pinnacle Fresh is responding by turning routine purchases into moments anchored in identity and mood. The upcoming episode highlights how the company aligns packaging, mascots, and retail partnerships to generate excitement at key times of the year.

The Dracula Citrus campaign provides the clearest example. By focusing on Halloween—a playground for playful branding—the company reframed blood oranges as a timely, family-oriented treat. The result: stronger shelf presence, elevated demand, and new opportunities for retailers looking to differentiate produce categories during a critical shopping period.

This strategy also speaks to a rising trend in the market: parents want healthier snacks, and children want experiences. Dracula Citrus bridges that gap with narrative-forward branding that invites discovery and builds loyalty.

Scaling Seasonal Success Into Year-Round Growth

“All Access with Andy Garcia” will also explore the business strategy behind Pinnacle Fresh’s expansion. What began as a seasonal novelty has evolved into a broader product ecosystem. Dracula Citrus now spans multiple SKUs, including mandarins, Navel oranges, and the growing Dracula Blood Orange Juice line. This expansion pushes the brand’s market presence from a brief three-month window to a more substantial seven-month run, strengthening its value to retailers and consumers alike.

The segment underscores that smart branding is only part of the equation. Pinnacle Fresh also invests heavily in global distribution, resilient logistics, and diversifying supply to navigate climate pressures, shifting tariffs, and unpredictable harvest cycles. These are challenges every agricultural supplier faces, but few manage with the same marketing-forward strategy.

Meeting Modern Consumer Priorities

The program will highlight how Pinnacle Fresh integrates health benefits—such as high Vitamin C and antioxidant content—into its messaging. With immunity and wellness still top of mind for many households, this emphasis strengthens the narrative around nutritious, story-driven produce. The approach aligns with a wider consumer shift toward functional foods and better-for-you snacks.

Sustainability also features in the conversation. As packaging regulations tighten globally, Pinnacle Fresh is investing in next-generation materials and designs that reduce environmental impact while maintaining shelf appeal. This combination of aesthetics and responsibility is becoming a competitive requirement, not an optional add-on.

A Broader Look at Innovation in Agriculture

For Andy Garcia’s program, the Pinnacle Fresh partnership offers a window into how companies are modernizing a historically traditional industry. By treating fruit like a branded product—complete with personalities, packaging systems, and cultural tie-ins—Pinnacle Fresh illustrates how agricultural businesses can adapt without losing sight of growers’ expertise.

“All Access with Andy Garcia” aims to break down these dynamics for general viewers, illustrating how supply chains, creative marketing, and retail partnerships converge to shape what ends up in consumers’ hands. It’s a rare, accessible look at an industry that rarely gets the spotlight, even though it feeds millions.

As agriculture evolves, so does the storytelling around it. Pinnacle Fresh is betting that consumers will reward brands that blend authenticity with excitement. If the Dracula Citrus phenomenon is any indicator, they may be right.