YieldPilot to Streamline Advertising Inventory with Automated Yield Optimization for Publishers

PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, has announced a long-term agreement with LG Ad Solutions to expand the use of its YieldPilot product. YieldPilot is an advanced automated publisher yield optimization and management solution integrated into LG Ad Solutions' ad serving platform.

• Agreement Overview

  • Expanded Use of YieldPilot:
    • Long-term partnership with LG Ad Solutions
    • Enhanced capabilities in ad serving and yield management
  • Performance During Trial:
    • Over 500,000 automated actions
    • Equivalent to 25,000 hours of manual ad operations productivity

• Benefits of PilotDesk

  • Operational Efficiency:
    • Significant boost in efficiency and revenue for publishers
    • Automation of ad inventory optimization
  • Revenue Impact:
    • Incremental revenue from existing demand partners
    • Reduced need for manual tasks, allowing focus on strategic initiatives

• Quotes and Insights

  • Joe Hirsch, CEO of PilotDesk:
    • Highlights the transition from trial to long-term partnership due to proven results
    • Emphasizes YieldPilot’s role in scaling revenue without increasing operational costs
  • Kelly McMahon, SVP, Global Operations, LG Ad Solutions:
    • Acknowledges the enhanced ability to curate and optimize ad inventory
    • Notes the shift from manual tasks to strategic focus
  • Frans Vermeulen, President of PilotDesk:
    • Expresses commitment to continuous improvement and client success

The long-term partnership between PilotDesk and LG Ad Solutions underscores the growing need for efficient and effective inventory management solutions. With YieldPilot’s advanced automation capabilities, LG Ad Solutions aims to enhance operational efficiency and maximize revenue opportunities, setting the stage for continued success into 2025 and beyond.