Picsart, the global leader in digital creation with more than 2 billion downloads and 130 million monthly active users across 150 countries, has expanded its creative platform with new AI-driven products designed to accelerate “vibe design” at scale. Announced at Web Summit 2025 in Lisbon, the company’s latest innovations—Picsart Assistant and Picsart Flows—combine conversational intelligence with professional-grade creative tools to simplify design workflows and empower creators worldwide.

Revolutionizing Vibe Design Through AI

Picsart has long been the go-to platform for creators, offering 150+ design tools, millions of templates, stickers, and stock content. With over half its user base made up of Gen Z creators, the company’s latest AI advancements reflect its deep understanding of how this generation blends creativity with technology.

“Picsart is dedicated to empowering users to bring their ideas to life faster and smarter,” said Hovhannes Avoyan, CEO and Co-founder of Picsart. “With Picsart Assistant and Flows, we’re enabling creators to design intuitively, focus on their vision, and produce stunning results with ease.”

Both tools introduce a new era of conversational creativity, where users describe what they want to achieve—and Picsart’s AI handles the rest.

Picsart Assistant: Your Conversational Creative Partner

The Picsart Assistant is built for “vibe design,” helping users express emotions, moods, and styles through natural language. Instead of relying on static tools or complex prompts, creators can converse directly with the AI, describing their goals in plain English or even by voice.

“Designing doesn’t start with tools—it starts with imagination,” said Mikayel Vardanyan, COO and Co-founder of Picsart. “Picsart Assistant gives users a creative partner that understands their vibe, adapts in real time, and keeps every design editable.”

Key features include:

• Goal-Oriented Creation: Users describe outcomes, and the AI delivers.

• Layered Generation: Produces editable, multi-layer designs for easy adjustments.

• Voice-to-Design: Converts natural speech into fully realized visuals.

• Unified Workspace: Brings all of Picsart’s tools into one intuitive, conversational flow.

• Adaptive Intelligence: Learns user preferences for improved results.

• Context Intelligence: Tailors designs based on purpose—ads, social posts, or campaigns.

By automatically selecting the right AI models for each project, Picsart Assistant eliminates technical guesswork, allowing creators to focus purely on storytelling and aesthetic.

Picsart Flows: Infinite Canvas for Collaboration

Picsart Flows extends the platform into a fully scalable, infinite creative workspace. Designed for creators and marketing teams managing multiple projects, Flows integrates all creative assets—images, videos, text, and AI tools—into one seamless ecosystem.

Users can create, test, and automate campaigns without leaving the platform, drastically reducing subscription fatigue and tool-hopping. For advanced users, Flows supports integration with third-party AI models, offering flexibility and speed for enterprise-grade content production.

“Flows lets creators move from idea to campaign execution without losing focus,” said Tom Howes, Product Director at Picsart. “It eliminates repetitive tasks and enables creators to automate output while keeping creative control.”

Key features include:

• Infinite Canvas: Work fluidly across projects without page limits.

• AI Model Choice: Select preferred AI tools for specific creative needs.

• Repeatable Workflows: Reuse and adapt Flows across campaigns.

• Pre-Built Templates: Jumpstart projects with built-in AI flow prompts.

• Real-Time Collaboration: Work with teammates simultaneously within one environment.

Empowering the Next Generation of Creators

Picsart’s expansion into conversational AI represents a pivotal shift in creative technology—aligning with a generation that values speed, collaboration, and authenticity. The new tools simplify the process of producing high-quality content for social media, marketing, and brand storytelling, all while maintaining creative control.

“Picsart’s AI ecosystem gives creators professional-grade power with zero learning curve,” said Avoyan. “We’re helping the next generation of digital storytellers thrive in a content-first world.”

Live from Web Summit 2025

Picsart’s leadership team is showcasing these innovations at Web Summit 2025:

• Hovhannes Avoyan, CEO and Co-founder, presents the official launch of Picsart Assistant and Flows on November 12 at 11:30 WET.

• Tom Howes, Product Director, hosts a Masterclass at 16:00 WET, offering hands-on guidance on how to integrate these tools into professional workflows.

With AI now at the core of its platform, Picsart is cementing its position as the creative engine for a new generation—one where technology amplifies imagination and design becomes as natural as conversation.

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