Partnership creates a new streamlined workflow for brands to seamlessly integrate with other tech stacks and tools

PhotoShelter, the premier digital asset management (DAM) and content distribution platform, has announced a new set of integrations with CI HUB. This development provides marketers and brands with enhanced capabilities to integrate DAM software with existing tools, significantly streamlining workflows and boosting team productivity.

Key Features of the Integration

1. Expanded Integration Options

   • New Tools: PhotoShelter now integrates with Figma, Microsoft Office, Google Workspace, and more.
   • Existing Integrations: Continues support for tools like Asana, Adobe CC, Canva, and more.

2. Streamlined Workflows

   • Efficiency Gains: Marketers can now connect all their tools seamlessly, reducing workflow friction.
   • Productivity Boost: Direct integration with CI HUB helps reduce workloads by as much as 40%.

Insights from Industry Leaders

• Monika Smyczek, SVP of Product at PhotoShelter: "Marketing leaders want to find new ways to free up time for their teams to be more creative and generate better ROI from their content strategies. Our partnership with CI HUB brings new integrations to help our customers scale and deliver an engaging brand experience without adding to current workloads. With these new integrations, creatives and marketers can experience easier, faster, and better content distribution across channels."

Impact on Creative Professionals

1. Reduction in Workflow Friction

   • A recent study showed that 65% of creative professionals experience significant revenue-impacting friction in their workflows. The CI HUB integration aims to address this by offering seamless connectivity.

2. Enhanced Content Strategies

   • Marketing teams can now produce and distribute content more efficiently, focusing on creating engaging campaigns that drive revenue and customer growth.

Recent Developments

• Lumen Interface Launch:
  • PhotoShelter recently introduced Lumen, its new library user interface, praised for its intuitive design and ease of use, further enhancing the DAM market.

Benefits to Marketers and Brands

1. Increased Efficiency

   • The integrations facilitate easier content development, distribution, and storage, freeing up time for creative tasks and strategic planning.

2. Better ROI

   • Streamlined workflows and reduced friction lead to better resource utilization, ultimately driving higher returns on marketing investments.

PhotoShelter's integration with CI HUB represents a significant step forward in digital asset management, offering marketers and creative professionals the tools they need to streamline workflows, reduce friction, and focus on creating high-impact content. This integration, along with the recent launch of the Lumen interface, positions PhotoShelter as a leader in the DAM market, committed to enhancing user experience and productivity.