New tools include live content creator workflow, automated tagging and advanced AI sentiment analysis

PhotoShelter, a leader in digital asset management (DAM), has unveiled three innovative features for its social content distribution tool, Socialie. These enhancements aim to transform how teams manage and share content, especially during live events. The new features include a live creator workflow, AI recognition for identifying individuals in photos, and an advanced sentiment analysis tool.

• The Need for Instant Content Distribution:

  • Industries such as sports and education increasingly rely on real-time content distribution to engage audiences during events or games. However, the management of live content can often be tedious and time-consuming, detracting from the creative process. Socialie's latest tools leverage AI and automation to streamline these workflows, enabling teams to focus on creativity while efficiently sharing live media.

• New Features of Socialie:

  • Live Creator Workflow:
    • Content creators can now seamlessly upload mobile content to Socialie while actively covering events. Users can easily populate their media library with new contributions from remote creators, tag or title them with the publisher's name, and see them automatically distributed, ensuring timely sharing and increased engagement during live occasions.
  • PeopleID:
    • This feature allows users to instantly identify and tag individuals, players, and faces in photos. By uploading individual headshots to train the AI model, Socialie can recognize the subject, facilitating an automated workflow that sends tagged photos directly to the respective individuals.
  • Sentiment Analysis:
    • Utilizing advanced AI, this tool evaluates whether an image conveys a positive, negative, or neutral sentiment. Teams can set specific rules within Socialie to ensure that individuals only receive images that align with desired sentiment criteria, preventing potential mishaps—like sending athletes photos of themselves being tackled after a loss.

• Impact of AI on Content Distribution:

  • Kristin Adams, VP of Strategy and Market Development at PhotoShelter, emphasized the importance of their ongoing investment in AI. “These updates enhance features like facial recognition and instant distribution, ensuring that the right content reaches the right people with unmatched precision and efficiency.”

With these enhancements to Socialie, PhotoShelter is paving the way for smarter and more intuitive content distribution. By integrating AI-driven tools, teams can streamline workflows, engage their audiences effectively, and maintain a creative focus even in fast-paced environments.